A response is a response to someone who calls us or requires us . For example: “I called him more than four times and I didn't have any response” , “I'm going to return tomorrow and I'm not going to leave without an answer from you” , “The actor proposed to her live and, to everyone's surprise , got a negative response.”
The satisfaction of a doubt or question is also known as an answer. In some cases, the answer is necessary to access a certain benefit, as is the case with some television contests, or to receive a grade, as is given in educational centers. On the other hand, human beings encounter various concerns every day, generally of medium importance, such as the location of a street or the ingredients of a dish we want to prepare.
A replica or an effect
Another use of the concept is linked to the reply or contradiction of what someone says : “The president accused the governor of the failures in the work, although the response of his political adversary was immediate,” “The minister's harsh response to the criticisms put forth by a group of journalists.”
The response can also be the desired effect of an action : “The call for unity did not have the expected response,” “The call made by the government had a negative response from the population since very few citizens came to vote.” .
Answer in psychology and as a palliative
For psychology and biology , the response is the reaction of an organism to a stimulus . This response can be expressed through mechanical, physical, chemical or other changes.
It is known as a response, on the other hand, to the actions that are carried out to alleviate the effects of an adverse event . The objective of the response is to reduce human and material losses: “The response of the international community after the earthquake was exemplary.”
Neuromarketing and the unconscious
The discipline called neuromarketing is based on research and the study of the brain processes that respond to the stimuli of advertising and traditional marketing techniques, leading them to make decisions once exposed to the different commercial tactics of the industry. Thanks to this, you get the possibility of "reading the consumer's behavior", knowing what they want, what leads them to buy a product, what path they go through when considering the advantages and disadvantages of a certain offer and, finally, convince yourself that it is in your best interest to accept it.
In the field of advertising , the search for a certain impact on the public takes a lot of effort and time. Infinite questions about the needs and tastes of potential clients, their tendencies, ways to surprise them; and it is possible to respond to all of them through neuromarketing. Far from the limits presented by traditional marketing, this discipline allows for very precise and deep designs, with a much smaller margin of error.
Answers without rational explanation
There are those who claim that neuromarketing is a perfected version of subliminal messages, which sent advertising to the brain without the individual being aware of it, which caused a series of responses that seemed to have no explanation for them.
From the point of view of companies, it goes without saying that neuromarketing represents an invaluable resource and without any drawbacks, since it allows us to overcome the greatest marketing challenges. However, for many it is a serious danger, since it can be considered a weapon to manipulate the minds of consumers, leading them to make decisions that go against their own will , and this could extend beyond the limits of the industry.