A spokesperson carries the voice of the one he represents.
Spokesperson is a term that comes from voice and refers to the person who speaks on behalf of another person or a group , organization , etc. It can be said that the spokesperson carries the voice of the person or group he or she represents.
For example: “The company spokesperson assured that the service will be reestablished in the next few hours,” “In statements to local radio, the mayor's spokesperson said that the government will comply with what was agreed upon,” “I am very happy: they hired me.” as spokesperson for the club.”
Role of a spokesperson
The spokesperson, also known as spokesperson , is the person chosen by a person or an organization to address the media and, through them, society in general. If the person (a politician, an artist, an athlete, etc.) or the organization (a public administration, a non-governmental organization, a company , a club ) wish to transmit a message , the person responsible for doing so will be the spokesperson.
It is common for the spokesperson to interact with journalists to ensure that the message they carry reaches as many people as possible. In this way, the spokesperson for a train company can contact a journalist to ask him or her to disseminate the company's position regarding a strike by its workers.
The spokesperson can also be a member of the organization in question, chosen to be in charge of communication . A parliamentary bloc can elect a spokesperson from among the deputies so that, after each session, they can communicate the group's point of view.
Spokespersons must be clear when transmitting information.
Tips for successful communication
- Every company that interacts with the media must have a series of well-defined arguments regarding its corporate image , and the spokesperson must know them in depth to be able to transmit them.
- It is recommended that companies have a question and answer document (generally known by the English acronym Q&A ) where all points of interest to the media are specified, especially those issues that could bother the spokesperson if they were taken by surprise.
- A spokesperson should always prepare thoroughly before appearing at an interview or speaking on issues related to the person or entity they represent in front of third parties.
- All questions are important, even those that seem to have arisen from a lack of knowledge about the topic to be discussed, and that is why you should never underestimate any of them, but rather consider them as small opportunities to enrich the image of the entity represented or to reflect. about your situation and your interests.
- You should always require a form that specifies the details of a future interview, such as the name of the person who will interview us, the company for which he or she works, the focus that will be given to the questionnaire and the approximate duration, including questions basics such as the date and time of the meeting, to minimize surprises, since a wrong step can considerably affect the corporate image .
- Clarity should be one of the spokesperson's priorities, as well as good articulation of words and the use of an agile but never too fast pace. The answers should flow naturally, even if they are arguments that have been reviewed many times before.
- Similar to the previous point, a brief answer is always preferable to an extensive one, even when the question gives rise to a deep development, to prevent the person interviewing us from cutting off our presentation due to lack of time and the message being affected.
- Avoid monosyllables and “no comments” type responses. Instead, it is always preferable to take advantage of the space to mention a point of interest to the company or person represented, disguising it as the expected response.