A stained glass window is a showcase.
Stained glass is a term that comes from vitriarĭus , a Latin word. The concept can be used in different ways according to the context .
In some countries , the structure that has glass and that allows a window or door to be closed is called a stained glass window. Glaziers and stained glass workers, on the other hand, are those who are in charge of installing these structures or who sell glass.
The stained glass window as a showcase
A shop window, on the other hand, is the sector of a business in which the products for sale are displayed. In this sense, stained glass is synonymous with shop window . Products are usually presented behind glass at the front of the store (that is, in a place where they can be seen without people being forced to enter the store).
The stained glass windows, therefore, constitute the facade of the trade . Their design is very important since they must capture the attention of the potential buyer who passes by, possibly circumstantially, in front of it. If the window is attractive, it is likely that the person will end up entering the store in question.
The correct design of the window is very important to attract customers.
Some examples
Suppose that a clothing business limits itself to placing boxes of clothing in the window, without any decoration and with poor lighting . It is unlikely that anyone will be attracted and decide to enter the store.
On the other hand, if another business installs colored lights, arranges the clothing so that it shines, and decorates the window with different ornaments, it will attract attention and invite passers-by to enter the establishment.
Design of a stained glass window
One of the most common mistakes made by merchants is to expect customers to find what they are looking for on their own, and that is why they do not make an effort to attract them with a well-designed and impressive window display . This happens especially in those stores that have managed to remain active for decades, but that have been going dark, both literally and figuratively, due to the lack of adaptation to modern market rules.
Although there is no foolproof technique for designing a window, there are many useful tips to attract the eye to the most important points and make many people feel interested in the products displayed. Let's look at some of the most common recommendations below:
- Avoid excess products on display . It is very important to keep the window as clear as possible, so that passers-by can easily understand what items the store sells, since otherwise confusion is generated that makes identification difficult and decreases interest .
- Change the design or layout with a certain assiduity. The window should be a reflection of the business , and if it remains the same for a long time it can lead the public to think that the business is not bearing fruit, or that the owners are not doing enough to take care of it. These negative ideas, along with many others, can result in people continuing on their way as if they had seen nothing.
- Locate the products that we want to sell first in well-displayed and easy-to-notice places, but without displacing the others excessively. There is always stock of old items that seem impossible to sell, and one of the best tactics to achieve this is to combine a sale with a good presentation in the window .
- Invest money in decorating the stained glass window, so that it appears colorful, illuminated and with movement . It is not necessary to make a million-dollar investment , but to ensure that there are lamps, posters, shelves, mannequins or the appropriate elements to present the products as they deserve, instead of arranging them as if it were a warehouse.