A video clip is usually a short musical film.
A video clip is a generally musical short film , composed of short and often unconnected sequences. The concept can be associated with music videos (created by bands and singers to spread a song) or short videos that circulate on the Internet (on portals such as YouTube ).
In the first case, it is said that The Beatles were the first group to create a video clip. Since they could not attend all the television programs to which they were invited, in 1966 they decided to produce videos to accompany the music of the songs "Paperback writer" and "Rain" and send them to the programs. In any case, there were already precedents for this type of music videos, even in tango with Carlos Gardel .
Over time, video clips evolved and became an artistic genre in themselves, with cinematographic quality. Artists such as Michael Jackson , Madonna and Marilyn Manson made video clips with performances, special effects and elaborate scripts.
Video clips throughout history
Despite the efforts of artists like those mentioned above to make this format an extension of their songs, meticulously crafted content to complement the experience of listening to their albums, the quality of video clips has decreased considerably in recent years, to make I play with the public's low demands regarding the level of famous artists.
Nowadays, to create a successful video clip it is enough to combine a series of well-defined sexist elements with a clear incitement to consume illegal substances and escape from social responsibilities. Gone are the 14-minute productions like " Thriller "; Consumers ask for nothing more than physically attractive characters, dressed provocatively and in situations of very questionable morality.
Currently, most video clips are broadcast on the YouTube platform.
Different short films
As for the video clip as a short video (even more so than short films), its existence developed with the rise of the Internet and the technological limitations to transmit audio and video and to host files. Little by little, beyond the technical advances in this sense, video clips positioned themselves as one of the main attractions of the Internet , with users looking for information or entertainment in videos of a few minutes.
The possibility that the Internet offers any user to become a content producer means that there are millions of video clips of the most varied topics, from family to humorous, to informative, and many people have made this new trend their sole source of income.
If we talk about video clips, we cannot ignore the name of YouTube, the most important platform for the distribution of audiovisual content in the entire world. There art is combined with leisure, million-dollar productions with independent efforts to make a space for themselves on the Internet; On YouTube you can enjoy streams of the latest movies, music videos from internationally renowned bands and soloists , comedy shows from new artists, and vlogs, among other types of content.
Humor and music have a privileged space on YouTube servers; Since its launch, a multitude of comedians, singers, instrumentalists and composers have managed to escape anonymity thanks to the invaluable promotion they obtained by publishing their video clips on this platform.
The integration of advertisements that are automatically inserted into videos makes it possible to earn money simply by producing video clips on a regular basis. The trick is to get a large number of views, and that's where the ability to generate attractive content comes into play and, very importantly, assign it an effective and impactful title. The most important thing when creating a video clip, as with a written article, is to look for a topic that continues to be interesting despite the passage of time.