Two companies can join together to generate synergies and achieve a goal.
Synergy is a concept used to name the action of two or more causes that generate an effect greater than that which would be achieved with the sum of the individual effects. The term comes from a Greek word that means "cooperation."
Synergy is usually considered to involve the integration of parts or systems that make up a new object . Therefore, the analysis of this new object differs from the analysis of each of the parts separately.
Combination of efforts and actions
Two elements that come together and generate synergies offer a result that maximizes the qualities of each of the elements . The concept, for this reason, is very popular in management , marketing and economics , since the advantages of associated work to achieve objectives are highlighted.
The idea of synergy is linked to the collaboration , association or fusion of two entities or components. This alliance allows us to achieve effectiveness, efficiency, productivity or performance that differs from the sum of the results that would be obtained separately.
Coaching, with its feedback, produces synergy.
Examples of synergy
When the efforts of two or more companies are combined, each with a different specialty but which complement each other, they obtain much greater benefits than those possible through individual strategies. For example, websites that offer bulk purchase discounts rely on third-party products and services to attract their customers, and these companies' sales increase at a rate they could not achieve through traditional retail consumption.
Teamwork is another example of synergy. Group thinking and co-creation, favored by brainstorming, debate and other mechanisms, allows us to achieve a level of creativity and innovation that cannot be achieved by collecting or combining the reflections and actions of each person separately.
We can also find examples of synergy in art. When two singers come together to develop a collaboration , they generate a synergy: their creations or expressions together constitute a different work, which could not exist without that meeting. In 2007 , Daddy Yankee and Luis Fonsi had a huge hit with the song "Despacito" . The synergy generated by both was so great that it contributed to the popularity of Latin music globally.
Let us now take the case of a venture developed by an ice cream manufacturer and a chocolate brand: they launch a dessert that combines ice cream with pieces of chocolate. Both companies create a synergy that, in addition to being reflected in the innovative product, enhances them in terms of advertising and dissemination on social networks.
Enhancing group dynamics in an organization helps develop synergy.
Assessment of differences
There are those who understand synergy as an appreciation of differences . The new result is obtained from an understanding between different elements, which can be transferred to society and human life in general.
It is possible to understand the notion from the functioning of everyday objects such as clocks (whose components separately could not indicate the time), letters (which, together, form words) or companies (whose members alone could not perform tasks productive on a large scale).
Types of synergy
An interaction between medications or drugs that offers a different result than what is possible if they are supplied independently is known as a synergistic effect . One of the most common examples involves vitamins E and C ; Both produce an antioxidant effect if consumed separately, but the advantage of combining them is that they considerably reduce the susceptibility of low-density lipoproteins to oxidation, both in smokers and non-smokers.
It is worth mentioning that the effect of combining two drugs is not always much greater than that obtained from taking them separately; It is known as addition synergy when said difference is not considerable and empowerment synergy when it is. It is also possible to appreciate synergy when combining two antibiotic agents, if they generate a more important antimicrobial effect than the combination of their individual actions.
Your advantages
The term synergy, in short, is usually used in various areas to refer to the advantages of joint efforts over individual ones . In this sense, it is commonly used to construct names of charitable organizations and popular initiatives to address various problems, such as lack of employment and discrimination.
The union of two or more people to fight for the same cause also produces a synergistic effect, given that the richness of variety offers results that are far from the possibilities of a single being. As there are no two identical individuals, it is very likely that the contributions of each member of a given group are unique, that they enhance the actions of the rest and show them new resources. The synergy seen in a case of this nature differs from the combination of two medications in that each part learns from the others and becomes more effective.
Sinergia , finally, is the name of a Chilean rock group created in 1992 and of an Argentine digital magazine founded by the writer and editor Sergio Gautvel Hartman .