Reputation is associated with the opinion or consideration we have of something or someone.
Reputation is the consideration , opinion or esteem that someone or something is held. The concept is associated with prestige . For example: "I'm going to invite you to a restaurant that has a very good reputation" , "The striker came to the team preceded by his bad reputation regarding conduct and adherence to the rules" , "Dr. Casero should not act in that way: your reputation and your professional future are at stake .
Depending on the context, the term may be used with a negative connotation . This is the case of people or places that have obvious notoriety for some characteristic that is not worthy of note. Therefore, public opinion already knows the bad reputation in question: "The singer did nothing to deny her reputation and was cold and distant to those who came to greet her," "We already knew the hotel's reputation, but the truth is "We had to choose it because it is very cheap."
In addition to the above, it is important to establish that, in colloquial language, the term reputation is used accompanied by an adjective. Specifically, it is said "this is a woman of bad reputation" , which means that this person is considered to be a prostitute.
Online reputation
In the field of business is where it is fundamentally necessary for any company to have a good reputation because only then will it be able to establish itself, consolidate its level of results and improve them, by attracting new clients.
For this reason, today, thanks to the advancement of the Internet and social networks, the concept of online reputation has emerged. It is a term that is used to refer to the image that a specific business has on the Internet. That is, the prestige and value that users give it in said space.
In order to improve its aforementioned image and achieve greater prestige, it is common for any company to hire a professional called a community manager . This is an Internet expert whose clear function is to manage and control the profiles on social networks as well as their blog or website.
In this way, through messages and interacting with customers, the image of the brand will improve, Internet users will trust it and bet on its services or articles, improve its results and, above all, that is not indifferent in any case.
Building a good reputation is important in many areas.
The importance of consistency
Building a positive reputation is a task that takes years and requires consistency . It is much more difficult to achieve a good reputation (that is, to be admired and respected by others) than to destroy it by a wrong action or an ill-advised comment.
A politician may have had an impeccable job for decades, demonstrating his honesty and commitment to voters. However, if one day you make a controversial or questionable public statement (with discriminatory content, for example), your reputation will be seriously affected. In the opinion of society , the achievements of his career will be minimized, since the negative is what usually prevails.