Definition of

Incentive

Money

Financial reward is the most common incentive in the workplace.

Incentive , from the Latin incentivus , is that which moves one to desire or do something . It can be something real (like money ) or symbolic (the intention to give or obtain satisfaction).

For economics , an incentive is a stimulus offered to a person, a company or a sector with the aim of increasing production and improving performance. For example: a worker is offered an incentive of $200 per month if he or she manages to reach a certain sales quota. An incentive for a company could be a tax cut if it hires new workers.

Encouragement and reward

Human action is often governed by incentives, many of which exist at an unconscious level. Every time a person performs a certain activity, they do so with a purpose that, in one way or another, will bring them satisfaction . This goal is the incentive that mobilizes the action.

The incentive can be the stimulation given to an individual for good performance in any area (work, emotional, etc.) with the intention of making an effort to maintain it. It is, therefore, a reward .

Our daily lives usually present a few incentives, of different magnitudes, that drive us to move forward. When a child strives to achieve good school performance, he or she not only seeks his or her own personal and intellectual development, but is also likely to crave the reaction of his or her parents or guardians, the satisfaction and pride in their eyes.

Medal

An incentive drives effort and perseverance.

Incentive program

An incentive program ( PDI ) is a systematic campaign that targets individuals and teams to improve the environment and performance of a company . Some of its specific objectives are: the promotion of certain actions or habits in particular; direct participants towards a given goal; the integration of strategies related to staff motivation; be able to measure the results obtained from a given activity.

Regarding the last point, it is important to note that every PDI must have a specific and well-defined purpose, so that those who direct it are able to study its results. When designing a program of this type, it is essential to find the most appropriate motivation to obtain the best possible performance from its participants.

A company that is dedicated to designing POIs must meet certain requirements so that its offer is reliable to its potential clients: specialize in this field; be allied with logistics operators and have a customizable platform for administration and design of incentive catalogs; have an online store that allows the proper distribution of your programs. It is also important that an incentive program is administered as part of a larger plan and that it offers the necessary continuity and assistance to its clients.

The importance of motivation

It is worth mentioning that PDIs have managed to remain current during times of greatest economic crisis in recent decades, unlike other services, such as traditional marketing and sales strategies. Various studies have proven that those companies that have known how to train and motivate their workers during times of recession are the ones that have best known how to recover, those that have shown the most strength to re-emerge and recover the portion of the market that belonged to them.

It is known that a company is driven by a group of people, living beings, regardless of their knowledge and their positions in the hierarchy of the organization chart. For this reason, it should not be forgotten that the best way to increase your performance is to establish a relationship that exceeds the limits of salary ; This is where the benefits of an incentive plan appear, since a motivated human being is capable of giving his all to a project.