In the field of marketing and business, a workshop is often referred to as a workshop.
The Royal Spanish Academy ( RAE ), in its dictionary, does not recognize the word workshop . It is a term from the English language that, in our language, can be mentioned as “workshop” .
In the field of business and marketing , however, it is common for the concept of workshop to be used to name an event in which attendees can train intensively on a certain topic .
Acquiring new knowledge or skills is the final objective sought by those who choose to attend a workshop, which, as a conventional rule, does not usually last more than 4 hours.
How a workshop is developed
Generally, a workshop has the participation of one or more specialists who are in charge of giving a talk and imparting certain theoretical knowledge. Then, under the supervision of the moderator, participants carry out teamwork or develop some type of activity that allows them to put that theory into practice. The combination between the expert's dissertation and the work carried out by the attendees themselves during the meeting constitutes the main characteristic of a workshop.
Unlike other types of events, such as conferences or debates , the workshop promotes the active participation of attendees. That is to say: whoever attends a workshop is not limited to being a spectator or listener, but also gets involved in certain activities proposed by the organizers. In this way, learning is strengthened and teamwork is encouraged, since participants work together during the workshop .
Those who attend a workshop seek to train on a specific topic.
Differences and similarities with a seminar or a course
Although these are similar notions, the workshop generally lasts less than a seminar or a course . Therefore, the workshop involves higher intensity training.
In addition to everything stated above, we can highlight another series of particularities about this type of active and specialized workshops, among which are the following:
-There are many companies that are already developing them, in order to get their employees to improve in certain activities or even achieve knowledge that will influence their performance and production.
-Companies that decide to launch one or several also do so with the clear objective that their employees learn to work better as a team. This will have a positive impact on both the work environment and efficiency, performance...
-In the workshops it is the participants who come to establish the final conclusion, thanks to the activities they have been developing.
Organization of a workshop
Among the tips that must be followed to organize a successful workshop are the following:
-You must choose a venue that is large enough to accommodate the participants, that has very good acoustics and that has the facilities that allow you to comfortably carry out the proposed activities.
-It is essential to exhaustively prepare the material that will be given to the participants at the first moment. It must be complete and useful.
-It must be disseminated appropriately, using all the means and resources at hand.
-Accreditations must be established for participants.