The circulation is the number of copies that are printed in an edition.
Print run is a concept that refers to the number of copies that are printed in a given edition . The notion, also called circulation , is used with respect to what is printed.
Suppose a publisher decides to print 20,000 copies of a novel. The circulation of this edition, therefore, will be 20,000 books . If this quantity is exhausted, it is likely that the publisher will decide to promote a second edition. In this way, the novel will have a new print run.
The importance of circulation
The circulation can also be understood as the number of copies offered for sale . The data is the same: if 20,000 copies of a novel are printed, 20,000 books go on sale. In any case, the information is usually seen this way when it refers to the circulation of a newspaper or a magazine, since it alludes to the potential readership it can reach.
This is very important for advertisers because advertising carried out in a newspaper with a circulation of 300,000 copies can reach more people than advertising carried out in a newspaper with a circulation of 15,000 copies . The larger the circulation, on the other hand, the more expensive the advertising is (the newspaper can charge the advertiser more for the greater reach it offers).
Print run is very important in the publishing industry.
The delimitation
Within this field, that of the media and literary publishing, we have to emphasize that there is what is known as a limited print run . This is a concept used to refer to the limited number of copies of a work that are made. As a general rule, it is used to launch a work that you want to give extra prestige and relevance.
Each magazine and newspaper has its circulation quite limited. However, it increases when they are going to publish some exclusive information that will arouse the interest of readers.
Printing in collecting and engraving
In the field of collecting and engraving , meanwhile, a series of identical elements that come from the same origin is called a circulation.
Sometimes, the pieces are numbered and reveal the print run in question: 1/500 , 2/500 , 3/500 , 4/500 , etc.
The concept in medicine
In the same way, we cannot forget that this term in question is also used within the field of medicine and health to refer to a symptom that reveals a disorder in the respiratory system.
Basically, indrawing occurs when the individual inhales causes the tissues of the rib cage to move inside it in a way that is absolutely out of all normality.
This situation is also called intercostal indrawing or retraction of the chest muscles . It can appear for several different causes, among which we can highlight the following: asthma, bronchiolitis , epiglottitis, retropharyngeal abscess, anaphylaxis , ingestion of a foreign body, pneumonia or respiratory distress syndrome, among others.