TikTok features looped videos.
TikTok is the name of a social network that is based on videos or short videos . It is a platform whose users can record, share and edit audiovisual content.
The videos on TikTok are presented in vertical format and are played in a loop: this means that, once they end, they start again and repeat continuously. While those created directly in the app can last up to 1 minute, those that are uploaded or uploaded can last up to 3 minutes. Anyway, TikTok has been testing in recent years and has allowed some tiktokers to post 30-minute content .
TikTok history
The story of TikTok began in September 2015 , when the Chinese company ByteDance launched the short video platform A.me. In December 2016 , the company was renamed Douyin and in just one year it reached one million users.
Aiming to transcend the Chinese market and achieve global expansion, ByteDance created an international version of Douyin : TikTok , available since September 2017 . The application, initially focused on videos of 60 seconds or less that revolved around music , dance and comedy , was designed for mobile devices equipped with iOS or Android .
A key step in the evolution of TikTok was its merger with another Chinese social network called Musical.ly , whose forte was music videos with lip - sync, filters and visual effects. From this event, which took place in August 2018 , all Musical.ly accounts became TikTok accounts, with which there was great audience growth and the popularity of this platform multiplied instantly.
According to data released by ByteDance itself, TikTok - which is available in 40 languages - had more than 1.5 billion active users at the beginning of 2024 . The figure places it among the most popular networks along with Facebook , Instagram , Snapchat and X (formerly Twitter ).
Video editing on TikTok allows you to incorporate filters and effects.
Main features
TikTok allows you to record or upload videos by adjusting the playback speed, adding background music, and applying different types of filters and effects. As in other social networks, it is possible to include tags ( hashtags ) in posts, accumulate likes and followers, receive comments and encourage other forms of interaction .
Among the most notable features of TikTok is the Duo function, which makes it possible to include your own video in the side section of a video from another creator, generating duets. Thus, each Duo presents two videos whose playback is simultaneous on split screen.
Another tool is known as Paste . In this case, a video can be created by combining it with another already available on the platform.
It should be noted, on the other hand, that the creation of content on TikTok also includes text publications. To complement the text itself, you can add animated GIFs, emojis or stickers.
Live broadcasts (live- streaming ), on the other hand, constitute a monetization option for users over 18 years of age. Those who carry out these broadcasts can receive virtual gifts, which are then exchanged for real money.
Among the options offered by TikTok are also Stories ( Stories ). This type of content lasts up to 15 in a row and disappears 24 hours after publication.
On TikTok it is possible to transmit content in real time.
TikTok Cultural Influence
Thanks to its popularity and its huge online community, TikTok has generated a great cultural impact. TikTok 's aesthetics prevailed on other networks and even fashion trends often emerge in the media and on the platform.
When it comes to an influencer , TikTok user-generated content can go viral . Reaction videos and challenges often captivate millions of teenagers, millennials and members of the so-called Generation Z.
Celebrities on TikTok also prevail in the digital ecosystem and from there they reach other platforms and spaces. Figures such as Charli D'Amelio , Addison Rae , Bella Poarch , Zach King and Jason Derulo have achieved or exploited their fame thanks to their videos on this platform, which is used by producers to discover talent.
Community Policies
The community policies set by TikTok seek to prevent the spread of inappropriate content . In this way, TikTok aims to prevent offensive posts, the promotion of child pornography, incitement to hatred and terrorism, for example.
However, there are analysts who consider that the control that TikTok exercises to ensure online security sometimes constitutes an act of censorship , since it tracks and eliminates terms linked to political leaders and regimes. That is why controversies and controversies arise.
At the same time, there are complaints about the alleged risk that TikTok poses for Western countries. There are those who believe that, because it is a Chinese company, the communist government of the Asian giant can collect data and use algorithms to interfere with user devices .