The rating refers to the number of people who consume a television or radio program.
Rating is a term with several uses. The most frequent refers to the number of people who are watching a television program or listening to a radio program. The higher the rating, the greater the number of people consuming the media in question.
For example: "The premiere of the film reached a historic rating" , "The new comedy program was lifted due to low ratings" , "I am not interested in the rating: my intention is to make a program that makes me feel proud of its quality." » .
Rating and advertising
The rating is very important for the television industry since it is linked to the sale of advertising . Companies want to advertise their products on the most watched programs: therefore, they analyze the ratings to know how many people watch each program. If a program has a high rating, there will be more companies interested in advertising in their advertising runs. In this way, the cost of advertising per second rises.
Generally, the rating is measured in points that represent a certain number of viewers. If it is established that one rating point is equivalent to 100,000 people , that program that has 8 rating points is watched by 800,000 people . There are various techniques to measure the number of viewers, from devices that are installed on the television to telephone surveys.
Rating is key in the advertising industry.
Audience rating
In Spain the term rating is used interchangeably with what is audience index . It should be noted that this is considered to be one of the countries where this is measured the most and best, thanks not only to specialized companies with great experience but also to the effective results provided by devices that respond to the name of audiometers. . These are spread across numerous homes throughout Spain and aim to measure the aforementioned audiences.
Its results are very accurate and precise, resulting in the programs with the highest rating and share being the football broadcasts, both of the Spanish national team and the FC Barcelona and Real Madrid teams, and also certain programs such as the reality show "Big Brother." », the entertainment space «El Hormiguero» or the heart program «Sálvame». All this without overlooking that, in the same way, national series such as "The Prince", "Plastic Sea", "Vis a Vis" or "Under Suspicion" are spectacularly successful.
rating agency
Known as a rating agency or rating agency , on the other hand, are firms that are dedicated to rating assets or financial products based on solvency and default risks. A bond issued by a State , in this sense, can be qualified according to the estimated payment possibility of the country in question.
In addition to all of the above, we can also highlight the existence of different companies specialized in this type of rating that concerns us. This would be the case, for example, of the entity Fitch Ratings Spain , which has offices in various corners of the world and is responsible not only for reporting and providing analysis but also for establishing credit opinions that are independent and based on what are future perspectives.