An advertisement discloses a commercial advertisement.
Publicity is the state or quality of public (something manifest, seen or known by everyone). The first thing we are going to undertake before establishing the meaning of the term is to determine its etymological origin. In this case, we can emphasize that it is found in Latin and more specifically in the verb publishe , which can be translated as “to make something public.”
For example: “The singer was affected by the publicity of his family conflicts,” “The publicity of his dark past was too heavy a burden for the gubernatorial candidate.”
The concept, in any case, is usually associated with the dissemination of commercial advertisements to attract potential buyers, users or viewers . In this sense, advertising advertisements try to inform society about the benefits of a product or service with the aim of motivating consumption .
Advertising campaigns
Advertising can be done through various means. There are advertisements in newspapers , magazines , television , radio and the Internet . In fact, the media usually finance themselves from the sale of advertising space (a radio station or television channel sells airtime; a newspaper, magazine or portal offers space on its pages, etc.).
Creating and launching an advertising campaign is an arduous and complicated task. And you have to take great care of it and prepare it thoroughly so that it is effective and achieves the expected effects. Specifically, experts in the field consider that for this to be the case it must have the following requirements: good quality, it must take into account the target audience, it must be attractive, its message must be perfectly clear, it must aim to develop in the appropriate channels and has to be launched at the most opportune time.
In the same way, it is also considered vital that for an advertising campaign to have the expected success it must be impactful, credible and, above all, it must be repeated in various ways so that it reaches the recipient .
Other ways of advertising are through direct marketing actions, promotions and sponsorship of sports teams or events: “The popular milk brand invited passersby to breakfast as part of a promotional campaign,” “The champion's car has advertisements.” from eight companies” , “The chocolate advertising has surprised children and adults who enjoyed the beach” .
Newspapers usually finance themselves by selling advertising space.
The work of agencies
The company that is responsible for creating advertisements and placing them in the precise medium to reach the audience targeted by the client is known as an advertising agency .
Many advertisements have become authentic works of art because they appear to us almost like small films that capture our attention from the first moment. Therefore, in order to recognize the work of its creatives and their quality, there are various awards that annually recognize the best. This would be the case, for example, of those awarded at the El Sol Festival and Cannes Lions.
Companies like Coca Cola or United Colors of Benetton are some of the firms that usually carry out the best and most impressive advertising campaigns .