The objective of the value proposition is to exalt the advantages of the company
The idea of value proposition refers to the strategy that a company develops to optimize supply and maximize demand . This is the set of actions that aim to show the relevance of a service or product , specifying its value and seeking differentiation from the competition.
Presentation of the offer
The value proposition, therefore, involves explaining to the user or client how a service or product can solve a problem or satisfy a need . This adequate presentation of the offer contributes to increasing demand when interested parties are convinced to select the company's proposal and not the options of other firms.
To build a value proposition, it is necessary to determine and prioritize the specific advantages of the service or product. The idea is to integrate certain components of the offer to meet the requirements of the demand in a process that is positive for both parties.
It is important to mention that the value proposition is oriented towards the intrinsic value of the service or product. There are other aspects of the offer that are linked to the symbolism of the brand , advertising and ways of communicating.
Colloquially, it can be said that the value proposition involves the determination and dissemination of the reasons why people should pay attention to the company's offer and then make the decision that the company itself is looking for. For this, it is essential that the value proposition is easy to understand, avoiding technicalities.
Differentiate without disregarding
There is no doubt that when developing a value proposition we must demonstrate to our client the benefits of our company, the reasons why if they choose it it will be able to satisfy their needs and solve their problems. However, there is a fine line between this presentation and one that disparages the competition. Even at the interpersonal level, we should never diminish others so that they recognize our potential but simply work hard on our own growth.
If a company is able to effectively and provenly communicate its superiority, solely through the quality of its products and services, consumers will soon understand that it is in their best interest to join it to obtain the best results. Of course, in a value proposal it is essential to specify the solutions that the company considers appropriate to the client's problems, as well as empathy for seeing them trapped in a situation that harms them. In other words, it would be like a doctor who expresses “I'm sorry you're suffering; here is the cure.
In the digital age
Today, companies usually have a presence on the Internet, and a very important part of their image in the virtual world is precisely the value proposition. When entering a corporate site, this should be obvious, it should be obvious, so that no one leaves without knowing how they could benefit from taking advantage of the products and services available.
The value proposition must be obvious on a corporate site
In fact, rarely does a user enter a company's portal without a specific reason. Whether you require technical service for your computer, legal assistance or a buying and selling platform, among thousands of other options, it is normal that you access it voluntarily. For this reason, you are expected to intuitively search for the value proposition, to know if they will be able to offer you what you need.
Beyond the text, which must be concise and impactful, graphic design also plays an important role in this era. As in almost every other case, it should be attractive but not invasive, colorful but not too busy, and complex enough not to go unnoticed.