Tourism promotion aims to seduce travelers.
Tourism promotion is the dissemination of a place as a destination for tourists. It is important to highlight that the arrival of visitors to a city or a country generates economic income for said place: hence the importance of tourism promotion.
Promotion , from the Latin promotĭo , is the action and effect of promoting (promoting a process or thing, taking the initiative to do something, elevating someone to a position higher than the one they held). The term can be used to name activities that seek to publicize or increase sales of something.
Tourist , for its part, is that belonging to or related to tourism . This concept refers to the set of activities that people carry out during their trips and stays in places other than their usual environment for a consecutive period of time that does not exceed one year.
Objectives of tourism promotion
Specifically, it must be established that any tourism promotion project can cover a wide variety of objectives. Among the most common are the following:
- Promote the tourist attraction of a place.
- Increase and publicize the offer that exists for tourists.
- Capture events of relevance to the area.
- Encourage the involvement of all professionals related to tourism to promote it and attract a greater number of visitors.
In order to achieve all these goals and many others, you can resort to endless tourism promotion tools. However, among all of them the following stand out: conferences, fairs, congresses, visits of tourist interest, parties, events, routes ...
In addition to all of the above, we would have to emphasize that when talking about tourism promotion we must take into account that there are various aspects and elements that shape it and that are necessary for it to meet its objectives. Specifically, we are referring to tourism as an intangible element, to consumers or tourists, to travel agencies, strategy or communication, which can be internal, external or word of mouth.
Through tourism promotion, a destination can position itself at a national or global level.
The campaigns
We talk about a tourism promotion campaign to point out the activities and undertakings that are carried out with the intention that potential travelers learn about the attractions of a destination and decide to plan a visit. These campaigns try to publicize the natural, historical, cultural attractions, etc. of destiny.
Let's take the example of Brazil . The tourist promotion of this destination can include advertisements on television channels in different countries with images of the beaches of Buzios , posters on the streets of capitals around the world with giant photographs of Christ the Redeemer of Rio de Janeiro , advertisements on the radio. with samba music and the development of an Internet portal with multimedia content about the Amazon .
Almost all cities already have their own tourism areas in order to promote themselves and become authentic tourist destinations for thousands of people from any corner of the world. Thus, for example, in Spain it is common for cities to have their own websites where they make their potential known to visitors.