Definition of

Promotion

Education

The group of people who achieve a degree in the same period is called a promotion.

You have to go to Latin to be able to find the etymological origin of the word promotion that concerns us now. Specifically, we can establish that it emanates from the word promotio , which is made up of three elements:

• The prefix pro- , which is equivalent to “forward”.

• The verb movere , which is synonymous with “to move”.

• The suffix -ción , which indicates “action and effect”.

Promotion concept

Promotion is a term that refers to the action and effect of promoting . This verb , for its part, refers to starting or promoting a process or thing; elevate someone to a position or job higher than the one they had; or take the initiative to do something.

For example: “If you continue working in this way, at the end of the year you will get the promotion and be appointed as general supervisor” , “The promotion of the paving of these roads was one of the policies most applauded by society” , “Thanks to “With the promotion of the mayor, the city has a new hospital.”

Promotion, on the other hand, is an improvement in the conditions of something : “The promotion of employment will be one of the pillars of my government,” “The manager is focused on promoting productivity.”

Discount

A promotion is an action that is carried out to encourage sales.

Set of individuals who obtain a degree at the same time

The group of people who obtain a degree or a job at the same time is also called a class: “The class of 1995 from the San Juan Technical School will meet next Tuesday at the La Casona bar,” “I am from the class.” '84, what about you? , “We have never had a promotion as successful as this year.”

Starting from that meaning, we would have to say that there is a Spanish film called “Phantom Promotion” . This film was released in 2012 , directed by Javier Ruiz Caldera and starring Alexandra Jiménez and Raúl Arévalo , which tells the story of a professor who has the ability to see dead people.

This is how, taking that quality into account, he will be in charge of educating five young students from an institute who have been dead for twenty years but who continue to haunt him. What the teacher will try is for them to pass the exams, graduate and stop scaring the living in the educational center.

Promotion as a resource to encourage sales

Activities that aim to increase sales or publicize something , finally, are known as promotions. In this case, the idea of ​​promotion can be associated with notions such as a discount or offer : “I want to take advantage of the clothing store's promotion,” “In the market there is a 2 for 1 promotion: buying two dairy products, you only pay for one.” .

This set of actions is what is known as sales promotion and its clear objective is to encourage consumers to trust a company in question and also to increase the volume of purchases they make.

To achieve the stated objectives, in addition to discounts and offers, it is common to use tools such as refunds, promotional gifts, coupons, samples and even loyalty rewards.