A premium product is one that has above-average quality or extraordinary features.
Premium is an adjective that is used to describe a service or a product with special characteristics , of higher than average quality . Typically, premium is a privilege intended for those consumers who pay an additional amount.
For example: “I don't like industrial beers: I prefer to pay more for craft and premium ones” , “If you hire the premium service, you will have technical support 24 hours a day” , “The premium version of the program allows you to apply more than three hundred effects to the images.”
The premium in banking and web hosting services
Banks usually have premium services for certain clients. If a person manages a checking account that moves a lot of money, uses their credit card frequently, issues checks and has several financial services contracted with the entity, they may be considered a premium client and have access to certain benefits (such as a rewards, special discounts, etc.).
Sometimes, a premium service is one that includes additional features compared to another that can be accessed for free. This is common in hosting or web hosting services: those who opt for the free service will have limited transfer and hosting capacity and must include advertising on their sites. On the other hand, those who contract the premium service will be able to upload more files and their sites will not display any advertising.
Premium is the name of several brands.
The Spotify example
On the Internet you can find a wide variety of online stores and websites that offer premium services for certain types of clients. So, for example, this happens with Spotify. This is a streaming music playback platform that can be used for free, but then also has a premium service.
Internet users who decide to purchase it will have to pay a monthly amount, which will give them the opportunity to:
-Be able to play the desired songs at any time, without having to be connected to the Internet.
-Not having to have your playlists interrupted to listen to and see ads. That is, they do not have advertising of any kind.
-Enjoy higher sound quality.
-Be able to listen to the songs you want whenever you want, that is, immediately.
Stores with premium service
Premium service is also available in stores selling items. Thus, for example, on Amazon, those who subscribe to it will be able to enjoy, among others, a free shipping service.
But not only that, they also have the option of priority access to certain BuyVIP events such as the official launch of a book or any technological device. In this way, they will have preference to request and purchase it.
A type of product and a brand
A premium product , meanwhile, can be a special edition of a product. If a perfume brand sells its creations at an average price of $80 but presents, on the occasion of its anniversary, a $350 perfume, it may present this alternative as a premium product.
All this without forgetting that one of the most important low-cost fashion brands such as Mango also has a line for women called Premium . Their garments are characterized by being elegant, feminine and trendy.