A presentation is a presentation or speech.
A presentation is a proposal or communication on a specific topic, which is analyzed and examined in an assembly. The presentation may generate a resolution by the assembly in question.
In everyday language, the concept of presentation is usually used to refer to any speech or presentation that a person makes in front of an audience. The launch of products within the framework of an event, scientific exhibitions and academic argumentation are, in this sense, different types of presentations.
Characteristics of a presentation
Generally, a presentation consists of the presentation of a project or a work proposal. As its intention is didactic or persuasive, it is essential that the speaker knows the topics discussed in depth. The presentation must have an introduction (to draw the attention of the audience), a central body (where the message to be transmitted is developed) and a conclusion (which usually summarizes what is expressed in the central body).
It is important that the presentation has adequate audiovisual support that reinforces the concepts or helps the understanding of the terms. For example: the speaker can rely on slides while speaking, pause to show short videos, etc.
At the end of the presentation, it is necessary to leave space for questions or dialogue . The speaker must invite the audience to ask questions, trying to respond as clearly as possible. It is always important not to engage in personal dialogues with the participants, in pursuit of communication aimed at everyone present, with the aim of clarifying or expanding the topics presented.
The presentations usually rely on audiovisual supports.
The importance of the environment
One of the fundamental aspects to take into account when preparing a presentation is the environment in which it will take place. Depending on the topics to be discussed during the presentation, organizers must weigh the advantages and disadvantages of a round table, a lecture hall, a theater or a videoconference, among other options. Not all exhibitions carry the same needs.
In some cases it is essential to have physical proximity to the public, which makes it possible to discuss graphics and documents printed on paper that are not intended to be distributed by digital means ; Other times you want to play high-resolution videos on large screens, for the presentation of products whose strengths revolve around design, such as a new computer model or a 3D modeling program.
The presentation and the target audience
Once the ideal place for the presentation has been chosen, it is key that its promotion targets the appropriate audience. This directly impacts the focus of the presentation, which can be purely technical if you want to speak with professionals who are experts in the area to be discussed, or based on lively content to be understood by people who do not have specific knowledge. In some cases, such as the revelation of a product that satisfies a wide range of consumers, a middle ground is sought, interspersing detailed information with attractive and impressive videos.
Finally, it is always beneficial for a presentation to have a speaker who not only knows the topic to be discussed in depth, but also feels a genuine passion for it and is able to transmit it to his audience . Furthermore, although it is necessary that all the objectives established during the organization be met, that is, that there are no points left uncovered, the audience always prefers a spontaneous tone with humorous touches over a robot that emotionlessly repeats line after line. line until he finishes his speech. A charismatic speaker can have an indelible impact on people, generating deep interest in the topic presented.