Google Play Store , also referred to as Play Store and Google Play , is a platform created and managed by Google that makes it possible to download applications for mobile devices powered by the Android operating system. The system provides access to free and paid apps.
Thanks to the Play Store , you can download all types of applications directly to your Android device. These resources are generally also available on the Google Play website and each developer's website, and can even be found on other such platforms.
It is important to keep in mind that there is not only software in the Play Store . It is also possible to find books, music albums and movies, for example.
Play Store , in short, is a store and a digital distribution center . Anyone who has a cell phone ( mobile phone ) or a tablet ( tablet ) with Android operating system can find products of interest there.
For those who develop applications , being in the Play Store guarantees reaching millions of people around the planet. Therefore, when an app achieves a good positioning, its download rate is very high.
Facebook, instagram y snapchat están entre las aplicaciones más descargadas de la historia de Play Store. Filmes como “Frozen” y “Deadpool”; músicos como Pharrel Williams y Ed Sheeran; y escritores como James y George R.R. Martin también aparecen en los primeros lugares de los listados de popularidad.
It is important to keep in mind that, despite Google 's efforts to prevent malware from leaking into the Play Store , it is estimated that there are more than two thousand fake applications that are responsible for stealing user data.
In a few years, the Google store became a space desired by creators from almost all fields to share their works. This is due to two fundamental factors: the Play Store exists in almost the entire world, so that the distribution has a volume that is impossible to achieve through physical media; The product admission process is almost non-existent.
In other words, unless we plan to sell a product that advocates crime, racism, machismo or some other unacceptable behavior, we will almost certainly pass the filter without problems and be ready to reach millions of customers in no time. instant. In itself, the registration and publication process is not complex, but is more similar to what we go through when creating a post than to that of the traditional market . As expected, this entails an economic cost, but it is very accessible and serves symbolically to reduce the percentage of junk programs.
The data that Google asks us about our products to publish them in the Play Store are the fundamental ones, and are divided into a group of mandatory ones and another group of optional ones. The more fields we complete, the more chances we will have of appearing at the top of searches. Among the most important information are the details of the product itself: its name, a brief and a complete description. This is a good point to use keywords .
Another resource we have to highlight our products in the Play Store are images and videos. In the case of an application, it is important to upload screenshots of it in operation to give potential customers an idea of what they can do with it. Language is another fundamental point: if we do not offer our own translations, the store does them automatically, something that can damage the image of our product with errors.