Pinterest is the name of a digital platform launched in 2010 . Its operation is based on the development and administration of personal boards that allow you to search and share interests .
Pinterest was created by Ben Silbermann , Evan Sharp , and Paul Sciarra . Its purpose is to connect users through what they find interesting.
To use Pinterest , you need to register on the website or log in with a Google or Facebook account. Once this step is completed, the subject can begin following other Pinterest members and store and categorize content on various boards.
Given its characteristics, Pinterest can be defined as a social network . In its particular case, it is a visually oriented endeavor since it mainly shares videos and images.
One of the main features of Pinterest is that it is used virtually as a cork sheet on which, with a pin , photographs, notes, etc. are posted. In this way it is used as a kind of place to store ideas or projects, or even to collect those goods or services that you intend to enjoy at some point.
Companies, meanwhile, find Pinterest a tool to promote and market their products. The service allows you to add links to images, which makes it possible to direct users to other websites .
It is considered very useful for companies and freelancers to use the social network Pinterest. And it is believed that it will allow them to enjoy advantages such as these:
-Offers the opportunity to provide good customer service.
-It is a very useful tool to considerably increase your reach.
-It serves to increase the positioning of the web page in question.
-It also helps to increase the traffic that the web space has.
-Gives the possibility of carrying out advertising and promotion of both the company in question and its products or services.
-It can improve the number of clients and even sales.
-It goes without saying that it manages to improve the brand position as well as differentiate itself from its competitors.
On the contrary, it is also considered that using Pinterest can bring certain disadvantages for companies. Specifically, it is indicated that it is a very visual social network, that it is aimed at a very specific target and that it requires dedicating a lot of time to be able to share appropriate content.
Other interesting data from Pinterest are the following:
-The latest data collected from this social network indicates that 80% of its users are women.
-Among the most successful categories are inspirational phrases, crafts, quotes and cooking recipes.
With more than 265 million monthly active users, Pinterest is among the most popular sites in the world. The company debuted on the stock market in April 2019 with a capitalization of $12.6 billion .