Keywords are also known as keywords.
Keywords are those that are frequently used when browsing the Internet and in different computer programs to facilitate access to certain information. In the context of computing , therefore, these terms (also known as keywords ) are entered into a database to try to obtain a certain result when performing a search .
It is interesting to note that, if we focus on the field of grammar and spelling , we can find numerous classifications of words : serious words , acute words , homophonous words , homonymous words , derived words and many other sets.
In the case of the Internet , the user must enter the keywords into a search engine , which is responsible for tracking said terms on the Web to then display a list of links that are linked to said terms. In various programming languages , meanwhile, keywords are terms that are reserved to name certain syntactic forms (as is the case of if and else in the C language).
Use of keywords on the Web
The use of keywords when developing a website is essential to ensure that the publication gains visibility in search engines (that is, it appears among the first results returned by a search engine). Therefore, a good part of success on the Internet depends on the choice and inclusion of keywords within the content of the publications.
If we want to create and position a website about the city of New York , for example, we should think about what terms Internet users who may be interested in our information would search for. Thus, some keywords would be “New York” , “Empire State” , “Brooklyn” and “Central Park” .
The use of keywords is very important for the positioning of a website.
Tips to improve the positioning of a site
When creating content for a website, the best practice is to consider factors such as who will read it, what the most attractive aspects of each text are, and what tools are available to get the best results. Let's see below a series of steps recommended by experts:
Evaluate relevance
Just as a true friend is one who is not afraid to make us notice our defects, tools such as Google keyword tool and Wordtracker are used to know if the content we want to write is relevant enough to invest our energy and time in it. Likewise, they can help us choose the most appropriate keywords to shape our texts.
Find useful keywords
A point that is often overlooked is that it is not enough for a keyword to be relevant to the Internet, but we must find those that are related to our venture, to prevent the public from believing that we are voraciously seeking views. On the other hand, keywords should consist of natural-sounding phrases, such as “how to change my smartphone screen,” rather than “change smartphone screen.”
Use keywords frequently
It is recommended to include keywords with a certain frequency within an article. Some experts say that the ideal is to include them at least once per paragraph ; Others maintain that the golden rule is to put them in the first paragraph without fail and then use common sense to determine when to repeat them. A very useful tip, on the other hand, is to include them in the alt of an image.
Link internal content
On websites that already have a certain volume of content, it is very likely that each new article is related to one published in the past, and linking them together can be very beneficial for positioning, in addition to providing users with a better experience. more dynamic and rewarding.