Packaging is the packaging, packaging or packaging of something.
Packaging is a term from the English language that the Royal Spanish Academy (RAE) does not include in its dictionary . The concept, however, is very frequently used to refer to the packaging, container or packaging of something .
For example: “The packaging of these candies caught my attention,” “The company will invest 20,000 pesos in renewing the packaging of its products,” “We need to develop resistant packaging to market the new microprocessors.”
What is packaging
Packaging, therefore, can be the paper that wraps a product or the box in which it is stored. The objective is for the packaging to protect the product in question during its transfer to the sales centers, its stay in a warehouse or premises and its handling.
Another important characteristic of packaging is that it allows information to be transmitted to the consumer. The packaging usually details manufacturer and product information, expiration date, components and other information.
From the company to the customer
Companies usually pay a lot of attention to packaging since it is a letter of presentation to the potential buyer. That is why the packaging must attract attention and be attractive: this allows the product to stand out from others.
To proceed with the consumption of what is inside the packaging, the person must remove the packaging. In some cases a seal must be broken while in others the system includes its opening mode through a punch . A faster and easier option, when the packaging is made of paper, is to tear it.
In many cases, packaging is key to ensuring the integrity of the product.
Tips for choosing good packaging
When it comes to offering a good service to consumers, it is very important to think about the packages in which we will send or deliver our products. If it is an online store, perhaps, the effort should be greater because good packaging can be an excellent way to reach customers indelibly , to win their attention. In this decision it is important not only to think about our economy but also to develop our good taste to know how to decide the best packaging for our products. Here we leave you some tips that can be very useful to you.
1- Choose boxes or bags the size of the products and use good quality packaging material (safe and with good finishes). Don't forget the bubble wrap to ensure a safe journey for your products.
2- Wrap the boxes with attractive wrapping paper to make them look special and decorate them with bows or company stickers.
3- Write personal dedications to each of the wrappers so that the recipient feels pampered. You can choose phrases like "Thank you for trusting us. Enjoy the experience,” or something like that.
4- Reward the trust of buyers with personalized discount coupons so that when they make their next purchase they feel at home.
5- Send small catalogs in your packaging to recommend to customers other products that you have and that you consider may be useful or attractive to them.
6- Send the order invoice with detailed store information inside the package to demonstrate your professionalism and invite customer confidence.
6- Take the opportunity to remind your clients that you have a page and that they can follow you through social networks .
7- And the most important thing. Remind them how important it is to you that they chose you over other stores.
It is important that when you decide on a specific packaging you always use the same one; This will give strength to your business , something that all buyers appreciate. Finally, keep in mind that a good presentation is the best way to find new clients, so keep these tips in mind to ensure the success of your business.