Packaging is the wrapping, container or package of something.
Packaging is an English term that the Royal Spanish Academy (RAE) does not include in its dictionary . The concept, however, is very frequently used to refer to the packaging, container or wrapping of something .
For example: “The packaging of these candies caught my attention” , “The company will invest 20,000 pesos in renewing the packaging of its products” , “We need to develop resistant packaging to market the new microprocessors” .
What is packaging?
Packaging can therefore be the paper that wraps a product or the box in which it is stored. The aim is for the packaging to protect the product in question during its transport to the sales centres, its stay in a warehouse or premises and its handling.
Another important feature of packaging is that it allows information to be conveyed to the consumer. Packaging usually contains details of the manufacturer and the product, expiration date, components and other information.
From the company to the client
Companies usually pay a lot of attention to packaging, as it is a letter of introduction to potential buyers. That is why packaging should be eye-catching and attractive: this allows the product to stand out from others.
In order to consume what is inside the packaging, the person must remove the packaging. In some cases, a seal must be broken, while in others the system includes a die-cut opening method. A quicker and easier option, when the packaging is made of paper, is to tear it.
In many cases, packaging is key to ensuring the integrity of the product.
Tips for choosing good packaging
When it comes to offering a good service to consumers, it is very important to think about the packaging in which we will send or deliver our products. If it is an online store, perhaps, the effort should be greater because good packaging can be an excellent way to reach customers in an indelible way , to win their attention. In this decision, it is important not only to think about our economy but also to develop our good taste to know how to decide the best packaging for our products. Here are some tips that can be very useful.
1- Choose boxes or bags that are the right size for your products and use high-quality packaging materials (safe and well-finished). Don't forget bubble wrap to ensure your products have a safe journey.
2- Wrap the boxes with attractive wrapping paper to make them look special and decorate them with bows or company stickers.
3- Write personal dedications on each of the packages so that the recipient feels pampered. You can choose phrases like “Thank you for trusting us. Enjoy the experience,” or things along those lines.
4- Reward the trust of buyers with personalized discount coupons so that they feel at home when making their next purchase.
5- Send small catalogues in your packaging to recommend other products to customers that you have and that you think may be useful or attractive to them.
6- Send the order invoice with detailed store information inside the package to demonstrate your professionalism and encourage customer confidence.
6- Take the opportunity to remind your clients that you have a page and that they can follow you through social networks .
7- And most importantly, remind them how important it is to you that they chose you instead of other stores.
It is important that when you decide on a certain packaging you always use the same one; this will give solidity to your business , something that all buyers appreciate. Finally, keep in mind that a good presentation is the best way to find new clients, so keep these tips in mind to ensure the success of your business.