A niche is a concavity that is used to locate something.
A niche is a concavity that is used to place something . It may be an opening in a wall to place a vase, statue or other decorative element. It is also the concavity formed to place coffins in a cemetery .
For example: "I have to go renovate grandpa's niche," "With that lifestyle, it won't take long for him to end up in a niche."
market niche
For marketing , a market niche is a market segment in which individuals have homogeneous characteristics and needs that are not being satisfied by the offer . To speak of a market niche, therefore, is to speak of an opportunity that the economy provides to develop a certain commercial or productive activity with high possibilities of success in the face of market conditions.
A market niche, specifically, is a fraction of a market segment. If the Internet is a segment of the technology market, blogs and social networks, for example, are niche markets.
There are several significant characteristics that we can highlight of a market niche. However, among all of them we would highlight the following: it has a series of very specific needs, it is complex, there is a palpable will to satisfy them and it is usually a small group.
The market niche recognizes a business opportunity in segmentation, arising from unsatisfied needs. That is why specialists usually recommend focusing on market niches and not on a market that is too broad to be successful , at least in the first stage of a company .
In marketing, a niche is a market segment in which people share needs that the existing offering is not meeting.
The term in ecology
An ecological niche is, on the other hand, the relationship between a species or a population in an ecosystem . It is about the function that the individual or group fulfills within a certain community. The ecological niche includes the biotic and abiotic factors that come into contact with the organism.
The English biologist Elton was the one who first used the term ecological niche. A concept on which there is what is known as Gausse's principle . This maxim makes it clear that each species has its niche, in this way competition is avoided. And what the natural environment seeks is balance and under no circumstances does it bet on what is a useless fight between the different species .
The Niche in Cuba
Nor can we ignore the fact that there is a natural space called El Nicho , which has become one of the most interesting and beautiful attractions and charms that exists in Cuba .
In the province of Cienfuegos , and more precisely in the Laguna de Guanaroca-Yaguanabo-El Nicho Fauna Refuge , is specifically where this virgin natural enclave is located, which is made up of waterfalls and ponds, which are located between mountains.
Among the most beautiful and unique corners that can be visited, admired and enjoyed in El Nicho we could highlight, for example, the Martín Infierno Cave National Monument , the Arroyo Negro waterfalls and the Calvo Cave . These spaces are where a great variety of animals such as flamingos live in perfect harmony and freedom.