A business model is a plan that favors the fulfillment of a company's objectives in terms of obtaining profits.
A business model is the planning that a company makes regarding the income and benefits it tries to obtain . In a business model, the guidelines to follow are established to attract customers, define product offers and implement advertising strategies, among many other issues linked to the configuration of the company's resources .
When establishing the business model, also known as business design , it is important that the person in question analyze the company in depth and answer a series of questions because based on the answers they will be able to launch one or the other. type of business model. In this case, it is important that you establish whether or not you have competition in that service or product that you have, what makes you different from the rest of your business rivals, how you are going to get clients, how growth will occur and how you will win. the money.
Types of business model
There are different types of business model. The most basic and oldest is known as the shopkeeper model , which consists of setting up a business in the place where potential customers should be, and there deploying the offer of products and services.
The bait and hook model , developed at the beginning of the 20th century, involves offering a basic product at a low price, even with losses (the bait ), and then charging excessive prices for spare parts or associated inputs (the hook ). This business model is very common in the printer business, which has a very low cost compared to ink cartridges.
The business model organizes a company's resources to achieve a goal.
A book by Pigneur and Ostewalder
Some time ago, a very interesting book in this line was released on the market called "Generation of business models" . In it, any entrepreneur will be able to discover not only the various types of business models that exist but also the methods to get ahead with the company, how to establish and carry out new ideas and how to revolutionize the market .
Yves Pigneur yAlexander Ostewalder son los autores de este citado trabajo que ya ha conseguido vender más de 100.000 copias en el mundo. Empresas líderes en su sector, que han logrado revolucionar el mismo introduciendo nuevos modelos de negocio, son las que avalan y toman cabida en dicha publicación en la que tienen mucho que decir casi quinientos profesionales, de cuarenta y cinco países diferentes, que, de un modo u otro, han querido dar a conocer la línea que se sigue en este aspecto que nos ocupa.
Innovations in business models
Innovations in business models are increasingly frequent in today's economy , where all sectors are very dynamic. Finding the right business model is a competitive advantage for companies.
In some cases, companies appear to be operating successfully , but in reality their business model is unclear. Therefore, it is not precisely defined how these companies are going to obtain their income and be profitable. That is the case of many Internet sites, which get millions of visitors and become very popular, but do not have the necessary model to guarantee their financial success.