NBA merchandise is very popular worldwide.
Merchandising is an English term that is not part of the dictionary of the Royal Spanish Academy (RAE) . The concept is used to name the licensed product that is usually sold with the support of a brand , a logo or an image .
Merchandising is the product that represents the licensed element or that uses licensed images with the aim that the attraction generated by the brand or character in question drives sales.
Examples of merchandising
A white t-shirt with Mickey Mouse 's face will sell much more than a plain white t-shirt of the same quality. Similarly, Ferrari fans will purchase all types of merchandise from the Italian company for collection purposes.
For example: “In the shopping center they set up a store that sells official Harry Potter merchandising,” “Disney pop idols are the perfect business since they raise millions of dollars a year from the sale of merchandising,” “I would like to purchase the license of NBA products to offer merchandising in the city.”
A branch of marketing is called merchandising.
Promotional items
In this same sense, it must be established that, on many occasions, the use of this type of product is resorted to when it comes to promoting in the most effective way possible the presentation of a film, the launch of an album or the release. the market for a company's new item. Specifically, in these cases both t-shirts and key chains, pens, mugs or dolls are usually used.
All this without forgetting that, for example, it is very common at concerts for singers and musical groups to bring their own merchandising stands with them. In this way, those attending those events will also be able to take the opportunity to take home a souvenir of the evening such as banners, photographs signed by the artists or t-shirts.
Merchandising as a branch of marketing
The notion of merchandising is also used to name the branch of marketing whose objective is to increase profitability at the point of sale by stimulating demand.
Merchandising, in this sense, includes various techniques that aim to present products or services in the best conditions so that they are attractive to the potential buyer. The intention is to capture attention and influence purchasing behavior in favor of certain items.
The different companies and businesses that are clear that to improve their results they need to launch a merchandising campaign for a specific product, it is essential that they previously know the pillars that it must have:
- It is essential that the products are located in the business in a space that is not only visible but also perfectly accessible and spacious.
- The item in question must have a competitive price compared to the rest of those from other brands.
- You have to give liveliness and attractiveness to the points of sale.
- It is also essential to motivate the consumer to purchase, through attractive prices or by using gifts.
Taking these criteria into account is how optimal results will be achieved regarding the sale of the product in question.