Definition of

meme

Doge

Doge dog memes are very well known.

Meme is a term coined by the British biologist Richard Dawkins in 1976 , based on the word gene (which translates as "gene" ) and mimēma (something that is imitated). A Greek word, the latter which, in turn, comes from the term mimeisthai (which can be translated as "the action of imitating" ) and the noun mimos ( which is synonymous with "imitator" ). It should be noted that the first time Dawkins used the aforementioned term publicly was in his work titled "The Selfish Gene."

The first meaning of meme mentioned by the Royal Spanish Academy ( RAE ) in its dictionary, thus, refers to a behavioral or cultural characteristic that spreads from generation to generation or from individual to individual.

The meme on the Internet

The most common use of the concept , however, is linked to a joke , a cartoon or a joke that is shared on the Internet . It is a short video, a photograph, a drawing or an animation (gif) that usually distorts reality with a mocking intention . Many times the image has superimposed text.

Memes transmit ideas or reflect situations with the aim of causing fun and making people laugh. These contents usually achieve wide dissemination thanks to the transmission made by Internet users themselves on social networks , such as Instagram , Facebook , Twitter or TikTok . Even YouTube can contribute to the virality of the meme.

In recent years, memes have become a new vehicle of expression . Many people summarize thoughts or make their emotions public through these types of images, which are usually based on humor.

angry cat

There are numerous cat memes (or cat memes)

Keys to viralization

When making a meme that can go viral , you must take into account a series of keys or recommendations:

  • Imagination and creativity must be developed to the maximum.
  • It is a great success to bet on real-life elements or situations with which anyone can identify.
  • Do not use bad words. You must use language appropriate to the topic being addressed and that is easily understood by everyone.
  • It is important to take into account the trends that currently exist on social networks.
  • Written comments should be as short as possible.
  • Irony, satire and parody are some of the tools that should be used to shape a meme.

When an influencer decides to share a meme, viralization starts or accelerates. Popular figures cause likes and retweets to multiply.

Cellular

The spread of memes on social networks is constant.

Most popular memes

Currently, the most successful memes are those related to labor issues, education issues, and also those that refer to political or social complaints.

The photo of an angry boy, a girl with a surprised expression and a thought-provoking man, for example, are very popular memes. When faced with one of these memes, the receiver soon decodes the message and understands what the sender wanted to convey.

Distracted Boyfriend (the distracted boyfriend who turns his head to look at a girl dressed in red), the photos of Grumpy Cat (a cat who seems to have an angry face) and This Is Fine (the dog who is calm or resigned and about to drinking coffee in the middle of a fire) are some of the most popular memes.

Memes are also often used to mock a sports rival . Supporters of a team that wins a victory soon produce and spread memes with the intention of annoying the followers of the defeated team. This practice is part of folklore in many countries , although it can generate violent responses.

Aggressive content

Although memes are funny, their use is often aggressive. Accompanied by user-generated content or a certain hashtag, their offensive power can increase.

Trolls often use memes in their attacks. A meme can also be used for cyberbullying or to promote the so-called cancel culture .

Sometimes, the unwitting protagonist of a meme becomes a victim of the behavior of Internet users. Suppose a young man trips and that fall is recorded on video. Without him wanting it, the material spreads again and again on social networks. Thus, said content becomes a meme and begins to be used to graph any situation where a person shows their clumsiness.

The boy in the meme never wanted to be famous; Much less did he want to become famous for a possible setback. However, due to the logic of the Internet, he becomes a star. Of course, positioning yourself as an emblem of incompetence or incompetence is not pleasant for anyone. However, it is almost impossible to stop the spread of a meme when it has already been adopted by the digital community.