Massification occurs when something becomes massive.
Massification is the action and effect of massifying . This verb refers to making something that was not massive or multitudinous. For example: "The massification of the Internet has led to a cultural revolution," "We have to work for the massification of recycling so that, together, we can take care of the planet," "This government has done nothing to prevent the massification of crime."
The notion of massification is associated with the idea of masses , the collective subject whose members share certain social or cultural behaviors. When the masses adopt a certain behavior, it becomes massified (becomes massive), and this growth process is known as massification .
Returning to the example of the Internet , this technological network dates back to 1969 , the year in which it was developed by the United States Department of Defense . At that time, and until the 1990s , the Internet was not a massive service, but one of restricted use. It could be said that the massification of the Internet took place in the last decade, when people from all over the world and from different social sectors began to take advantage of its benefits on a daily basis.
Massification process
Currently it is possible to notice certain trends that are in the process of massification. Remote work or teleworking is one of them, since more and more people work from home, without attending an office or a factory daily.
Massification is understood as a process since it is difficult or subjective to determine when a trend effectively becomes massive. It cannot be said, for example, what was the exact moment when the Internet became a mass tool.
The concept of massification has several applications and can be studied from different points of view, which is why it is not difficult to notice certain advantages and disadvantages that arise from this inevitable phenomenon for our species. When it takes place within the limits of the industry and allows a product or service to reach millions of users on a persistent basis, with a pace of demand that does not decline considerably, it can generally be said to be a positive event for the economy; but this depends on each particular case.
The widespread use of tobacco can be considered negative due to its effects on health.
The case of tobacco
The widespread use of tobacco, for example, cannot be considered something worth celebrating, even though it has enriched many people and opened millions of jobs , since it threatens the health of a large part of the population and contributes to environmental pollution. .
As if this were not enough, its immense popularity forces many merchants to include it among their articles if they want their businesses to have a future, since a large percentage of consumers are smokers.
It is important to understand that massification in itself cannot be valued, isolating it from the object that becomes massive. On the other hand, it is likely that in all cases there are positive and negative points, forming the necessary balance of reality as we know it.
The massification of TV
Television , meanwhile, is a mass media that is not necessarily negative or positive for those who consume it, but the effect it has on them depends on three fundamental factors: what type of programming they watch, for how many hours and with what purpose.
Watching educational programs, movies and comedies to entertain yourself for a few hours a day, without it becoming a routine but doing it spontaneously during moments of rest, is perfectly acceptable. However, spending several hours a day in front of the television, watching whatever program is broadcast, without doing enough physical activity to keep the body functioning properly, can become the source of a series of health problems, both physical and mental.