Before entering fully into the meaning of the term logo, we are going to proceed to discover its etymological origin. In this case, we have to emphasize that it is a word that derives from Greek. Exactly it is the result of the sum of two lexical components of said language:
-The noun “logos”, which can be translated as “word”.
-The word “typos”, which is synonymous with “model”.
A logo is a symbol that allows the identification of a brand, a company, an organization or a product . Known as a logo in colloquial language, it is a graphic representation .
For example: “The pharmaceutical products company presented its new logo at an event held at the Hotel Presidente” , “The municipality launched a contest to create a logo” , “The manufacturer decided to recover its old logo to use it on the brand new national soccer team shirt model.”
Among the words that can function as synonyms for logo we find symbol, badge, logo or even emblem.
Logos are elements that serve to communicate. These signs are expected to be legible, distinguishable and easy to memorize : the objective is that a person, upon seeing the logo, instantly understands its message, recognizing the entity to which it refers.
If it is considered essential for a company to have a logo, it is because this will allow it to enjoy such interesting advantages as these:
-It will help you identify and differentiate yourself from other companies.
-It will help convey seriousness and confidence to your clients.
-It goes without saying that, over the years, it can become a true icon.
-The fact that it clearly identifies a company can help create its brand image, that is, consolidate it as a benchmark within its sector. And that can translate, in turn, into great economic results.
-There is even the possibility that it helps to ensure that citizens have some empathy with said business.
The Coca-Cola logo, to cite one case, consists of a specific font with which the name of the brand is written. This logo is red, a characteristic that identifies Coca-Cola .
It is important to keep in mind that the logo must have words, signatures or acronyms. When the symbol serves to identify a company but cannot be read, it is called an isotype . The famous Nike pipe or swoosh is an isotype. If the image and typography are combined, it is an isologue , like the symbol associated with the fast food chain Burger King .
In addition to that, when designing a logo, you must avoid making it too "loaded" or especially abstract. In the same way, it should never resemble that of another company and must have colors that are consistent with the values of the business in question.
In the field of printing , finally, a logo is a set of figures and letters that are merged into the same block so that the typographic composition is simplified.