Definition of

Launch

spaceship

A space launch consists of firing a rocket.

Throwing is the action and effect of launching or launching (throwing, jumping, releasing). The term has multiple meanings depending on the context.

A launch can be the presentation of a new product in a market . Launches are usually accompanied by marketing and advertising campaigns so that consumers find out about the new product. For example: «Adidas announced the launch of a new line of sneakers for the month of May» , «The launch of the new cola drink has been a failure» , «With the presence of several figures from the artistic environment, the German company carried out the launch event of its four-door vehicle .

The release can also refer to the release of an artistic work , such as a book or a record: "The American band is preparing a record release for the end of the year," "The Chilean poet was very happy with the release of his book and assured that it is his best work .

The importance of launching

In this context, the launch is one of the most important moments in the life of a product , although not the most important. In general, companies and artists meticulously choose the dates on which they make their creations public, as well as the regions in which they offer them and the media they use for dissemination .

From a consumer's point of view, there are certain dates that are associated with different product launches; For example, it is normal for the most important animated films of the year to be published between June and August, and for the most anticipated video games and consoles to hit the market between October and December. However, this does not always happen this way, since the decisions that lead to setting these dates are based on very in-depth studies and with a much broader vision than the general public may have.

Athletics

In athletics there are several tests that consist of throwing objects.

Search for impact

Returning to the importance of launching a product, it is undeniable that it generates a unique and unrepeatable impact on the market, but a failure in this first instance is far from meaning its commercial death. Presenting a creation to the entire world returns a response that is very difficult to anticipate, even for certain companies that have been successful internationally for decades; One of the factors that accentuates the unpredictable nature of a launch is consumer instability, which has increased in recent years.

Thanks to the great access to information that anyone can have, the period of time that exists between one launch and another is no longer spent in total passivity, waiting for the big companies to whisper in your ear what to buy and when, but instead you Take the opportunity to learn, to read about the products that interest you most, about the alternatives to your favorite brand, about those details that some try to hide.

Some products allow for a split release , such as digital music albums (which can be released song by song, over several months) or video games (some of which are presented in episodes).

Launch in space transportation and sport

Space launch is the firing of a rocket, when a ship is propelled until it is given the necessary direction and speed so that it can fulfill its mission: «NASA reported that the launch of Space III has been a success» , «Three astronauts died in the fateful launch of the Air Warrior, which exploded at a height of two hundred meters .

The notion is also used in the field of sport . A throw can be an athletic test that consists of throwing a discus, a javelin or another object as far as possible, or the action of throwing the ball to punish a foul: "The Romanian athlete surpassed one hundred meters with his last throw" , "Kobe Bryant sealed the game with two shots from the free throw line."