The term geolocation is not included in the dictionary of the Royal Spanish Academy ( RAE ). The verb geolocate does not appear there either. However, these concepts are frequently used in our language when referring to the location of something or someone in a geographic coordinate system .
To understand the idea of geolocation, therefore, you must first know what a geographic coordinate system is. This is the name given to the system that allows a point on the surface of planet Earth to be referenced from two angular coordinates: longitude (west or east) and latitude (south or north). In this way, the lateral angles of the surface are established with respect to the center of the planet and according to its axis of rotation.
Geolocation, in short, appeals to coordinates : lines that allow the determination of the position of a point in space. To locate the point in question, hardware and software are usually used that analyze, record and store the geographical information that is referenced.
Typically, geolocation marks the location of a body in space by measuring latitude, longitude and height coordinates. The notion is generally associated with the Global Positioning System (known as GPS ), which uses satellites to obtain coordinates.
GPS uses a network of 24 satellites orbiting the Earth with synchronized trajectories to achieve coverage of the entire surface. To obtain a geolocation, the device connected to the GPS receives signals from at least three satellites , calculating the time it takes for the signals to reach the device. Thus you can measure the distance to the satellite through inverse trilateration. By knowing the coordinates of the three satellites, the actual position of the measurement point is established.
In the same way, it is interesting to discover what is known as geolocation marketing. Geomarketing is also mentioned as this tool that is used in the aforementioned marketing sector and is based on the location of the clients you want to reach.
Specifically, it is now very fashionable and is increasingly used by companies because it brings with it benefits such as giving the possibility of launching special promotions for clients taking into account that location, which allows us to know in depth where they have the most clients. or where those who spend the most in the aforementioned company are and even because it allows them to find other business opportunities.
In addition to everything indicated, we cannot ignore the existence of what is called geolocation of companies. This term refers to the fact that a company can locate itself and specifically make it known through different apps so that potential clients can clearly identify it and access it. However, it also allows it to be applied at a productive level.
If more and more companies resort to using this system, it is because, among other things, it increases their security, allows them to be noticed above their competitors, and gives them the possibility of offering clients information and resources that may be of their use. interest, contributes to improving the level of productivity in areas such as transportation...