The term brochure comes from the Italian word foglietto . This is the name given to a printed document that presents a limited number of pages and that does not usually have periodicity. Generally, brochures have an advertising or informative purpose .
For example: “Yesterday they gave me a brochure about the new car from the French manufacturer” , “At the Tourist Office they gave me a brochure with the main attractions of the city” , “The government distributed thousands of brochures with information to prevent dengue” .
Brochures are usually colorful and display several photographs or illustrations . The objective is for the information published to attract attention and be accessible.
There are multiple methods of distributing leaflets. The company or entity that wants to publicize the material can hire people to distribute the brochures on public roads, hand-delivering them to passers-by. You can also send the brochures by mail to homes or include them inside a newspaper or magazine.
Another possibility is to place the brochures at the company headquarters or in a commercial location. In this way, those who enter these establishments can see the brochures and, if they wish, take them.
Appliance and supermarket chains usually develop weekly or monthly brochures with their offers and promotions. In them, they detail the characteristics of the products and include prices .
Brochures are also useful for disseminating tourist information . When a traveler arrives at a destination, he or she may be interested in having a brochure that includes a map , useful directions, information of interest, etc.
Since the emergence of the Internet and its inevitable adoption worldwide, it did not take long until many aspects of life were replicated on the virtual plane, from work to conversations with friends, without leaving aside leisure and the study. Without a doubt, the Internet is a perfect environment for marketing , and that is why digital brochures can have a greater impact on consumers than those printed on paper.
The digital brochure is an ideal marketing tool for emailing all of a store's promotions, for example, whether they are products or services. Since its production is considerably cheaper because no physical process or raw materials are required, it is an option that practically all companies have adopted in recent years.
When key trading dates approach, such as Christmas or summer holidays, email inboxes are filled with digital brochures filled with seemingly unmissable offers. On our mobile phone, on our tablet or on our computer, from the comfort of our bed or during our train journey to work we see dozens of tempting products at unbeatable prices; If we add to this that we can purchase them immediately through the Internet, it is easy to understand the success that many store chains obtain with this advertising tactic.
To create a digital brochure there are several options. First of all, it is enough to have a graphic design tool on our computer to create all the content. But to achieve it this way it is necessary to have a certain level of experience and skill that not everyone has; That is why there are programs specifically developed for creating brochures, which have dozens of templates with various motifs.
It should be noted that many prefer to invest money in hiring a person who is an expert in the field instead of venturing to create the brochure on their own, to achieve an absolutely exclusive and effective design .