If when signing a contract with a real estate agency an owner accepts the real estate exclusivity clause, then his property cannot be offered for sale either by him or by another company: the property can only be marketed by the agency with which the agreement was sealed. .
Exclusivity is, as indicated by the theoretical definition of this word, a quality linked to the exclusive character of something or someone. It should be noted that everything that is unique and special is described as exclusive , an element that presents sufficient features and virtues to eliminate or leave others out of competition.
This is a widely used concept at a general level since multiple types of exclusivity are recognized in practice in different sectors, benefits associated with said condition and also limitations derived from having or giving exclusivity to a thing, service or individual.
Below we will share examples and data of interest that help identify what exclusivity consists of with the intention of enriching collective knowledge and, eventually, resolving doubts associated with the contexts and reasons in which the idea of exclusivity becomes relevant .
Types of exclusivity
Exclusivity is present in numerous areas and acquires different classifications according to its scope or point of application.
There are products and brands in the technological sector, for example, on which a technological exclusivity is printed or "weighted" through a patent or a certificate that guarantees respect and right to the intellectual property of an invention, software, etc.
Cultural exclusivity , meanwhile, translates into restricted access to knowledge, the preservation of the identity of a people and the development of exclusive events to which not just any individual enters but select attendees or guests : partners of the company that sponsors or organizes the event, artists or influential personalities who ensure media visibility of the event, the considered VIP figures (Very Important Person) who are treated with preferential treatment...
Each elite society and private club , meanwhile, demonstrate the existence of a social exclusivity that is noted, in the same way, within a closed community .
Economic exclusivity , to add another case, is reflected in the privileges enjoyed by the upper class , whose members have the monetary resources to, among other benefits and comforts, use exclusive services and products framed in a limited edition or marketed by a brand. luxury .
In the commercial and labor spheres, finally, there are the notions of market exclusivity , exclusive license and exclusive contract , among others.
In the journalistic field, it is said that a communicator or media outlet has an exclusive scoop when they reveal information or make an important and original note that neither their colleagues nor other channels, magazines, newspapers, etc. have.
Examples
The exclusivity of a Premium cruise is undeniable. There are voyages on top-class vessels where unparalleled experiences full of glamor and distinction are lived on board.
Seasons ago, on the other hand, it emerged that Jennifer López is in charge of a production company through which she signed an exclusivity agreement with Netflix . The agreement seals their joint work for various audiovisual projects, specifically to produce and screen documentaries and films.
It has also been publicly confirmed that the exclusivity of Silent Hill 2 Remake with respect to PlayStation 5 was established for one year. As has been made known, it was agreed that this game, beyond being available for PC , will only be marketed in other formats and will reach other consoles after October 10, 2025 .
Top-level soloists and bands charge large sums of money to provide exclusive shows at private events.
How exclusivity is generated
Exclusivity is generated, first of all, with controlled access or limited availability of a product or service.
Selective advertising , advertising that is aimed at a particular audience or public, is a strategy that helps enhance the value of what you want to market in a restricted manner or only among a select set of individuals.
Give impetus to an exclusive distribution circuit, opt for personalized services (in order to give the feeling or security of paying for something that has a unique, individual and unrepeatable imprint) and implement the measure of limited capacity to replace the entry system Free for certain events are other actions that accentuate the idea of exclusivity .
Those who work in television, on the other hand, may sign, within an employment contract , a clause linked to exclusivity . Thus, they are prevented by this provision from appearing on other channels and programs that are not from the group or company that hired the panelist, actress, host or announcer in question. If they violate or infringe this point, they may suffer consequences that range from a suspension of activities for a period to be agreed upon or dismissal .
It is advisable not to overlook how exclusivity can be taken advantage of to have favorable results at the corporate level, for example. By granting exclusive benefits to users or consumers loyal to a company or brand (inviting them to a private event , enabling discounts or special promotions , etc.), specifically, there are chances of succeeding in the customer loyalty process.
Exclusivity , likewise, is usually interpreted as proof of hierarchy or social status , which is why it generates recognition and admiration , as well as a deep desire , the fact of the limited availability of an expensive item or the unattainable nature that, for many people, they have. Premium products .