Dissemination consists of making something known.
Disclosure is the action and effect of disseminating (disseminating, promoting or publishing something to make it available to the public ). The term comes from the Latin divulgatio .
For example: “The German scientist carried out tireless work to disseminate this discovery,” “We had a good product, but we failed to disseminate it,” “The president was outraged by the disclosure of the issues discussed in his last meeting with the ministers.”
Dissemination, therefore, can be associated with the task of press and communication . What the media publish or broadcast is being disseminated, since said content is within the reach of society. That is why when a company wants to promote something new, it usually turns to the press so that it is the vehicle that brings its news to the people.
Scientific dissemination
The task of processing and disseminating scientific knowledge in a way that is accessible to the general public is known as scientific dissemination . This activity is usually carried out by scientists or specialized journalists who have great knowledge about the subject in question and who put their efforts into translating scientific language into colloquial speech.
Scientific dissemination can be carried out in any format, such as a magazine, a television program or an Internet site. Some television channels specialize in popular science, such as the Discovery Channel . Among the most famous personalities who dedicated themselves to scientific dissemination are Carl Sagan and Stephen Hawking .
It is worth mentioning that, in some cases, scientific dissemination loses its value since what is disseminated is false or erroneous information. Unreliable sources, combined with the desire for fame and notoriety, have given rise to a large number of documentaries of an illegitimate nature, and the ease with which it is possible to reach the masses today gives more room for this type of fraud. .
The media are very important in dissemination.
The importance of the Internet
The Internet is, without a doubt, the most valuable tool when it comes to disseminating any topic or work, since it offers us different ways to reach people and obtain answers and opinions. Within this cybernetic universe, social networks are the easiest to use and direct means to make our ideas public; They allow us to be constantly connected with a potentially considerable number of people from all over the world .
Among the most outstanding benefits of social networks is the fact that each user can share information with a number of people who do not necessarily know each other, and that they repeat the procedure to begin a dissemination chain of incalculable dimensions. Whether we want to publicize our latest book, or we advocate for the defense of animals, social networks are an excellent starting point.
Disclosure to obtain financing
On the other hand, always depending on our objectives, the Internet offers endless services for dissemination. A very popular example in recent years is crowdfunding , which is also called micropatronage or mass financing , among others. Basically, it is a channel to make an idea known and obtain the financial support of those who are interested in it, without the need for physical, face-to-face contact.
Thanks to crowdfunding portals, it is possible to send ventures to people all over the planet without any type of prior financial investment: just register for free on some of the various sites that offer this service and publish our project, accompanied of an attractive video in which our objectives are explained clearly. Generally, to receive approval from the company it is necessary to receive a certain number of positive votes from other users.