Discounts are applied to encourage purchases.
The term discount refers to the act and result of discounting : reducing an amount , taking something for granted. The idea of discount is usually used with respect to the amount that, at certain times or circumstances, is reduced from a price, rate, quota or salary.
For example: "In the supermarket they announce that this week they will give a 25% discount on dairy products" , "If you pay in cash, I can give you a 10% discount on the total bill" , "When you lose the prize for presenteeism, they gave me a discount of 500 pesos in my salary settlement .
Discounts as a commercial strategy
The application of discounts on current prices is a very common commercial strategy . In order to attract buyers, companies often offer discounts on certain days or apply them to certain products. They may also offer discounts depending on the payment method chosen.
Suppose that, in a store dedicated to the sale of computer products, they announce that every Tuesday in May they will give a 20% discount to those who pay for their purchases with a debit card. This means that if a person comes to the store on a Tuesday of that month, chooses a printer that has a price of 2,000 pesos and pays with a debit card, they will only pay 1,600 pesos since they will benefit from a 20% discount .
Discounts are part of many commercial strategies.
The advertisements
This is one of the most traditional ways of applying discounts on products and services: announcing through some means of communication that their price will be reduced for a certain period of time, so that potential customers become interested and make the decision to invest their money. money in them. It has been used for decades, partly because in the past there were not many other methods, but also because it has always given good results.
Discounts can be advertised on television, radio or, much more common in this era, the Internet. In general, thanks to newsletter services (a concept that can also be used with its term in English, newsletter ) customers can stay up to date with the news of their favorite stores through email; Every week or before certain specific events, they receive attractive colorful messages with formats similar to those of a brochure , showing the most tempting offers, and from there they can directly access the official site to continue browsing.
Discounts through points and other resources
Of course, there are also less obvious ways to apply discounts on products and services, which incentivize customers to buy more products with the promise of “compensating” them for their loyalty , rather than giving them reduced prices directly. For example, Nintendo rewards its users with "points" for every game they buy, and then allows them to convert them into money to save in the future.
Behind this tactic of the Japanese video game company there is also the intention to favor purchases of digital games over physical ones, since it offers many more points for the former. This is just one way used today to give the customer the satisfaction of enhancing the value of their money.
The digital distribution platform called Steam, where it is possible to buy video games for PC, gives its users a tool to "follow" the titles of their interest, with the promise of notifying them when they are sold at a discount. In this way, they avoid the need to browse every day, but also to look at other sites, since sooner or later they will receive the good news on their mobile phone or in their email box.
The term in sport
In the context of sport , the extra period that is played after the end of regulation time is called a discount.
These minutes are added by the referee to compensate for playing time lost due to interruptions due to injuries, expulsions, etc.