Supermarkets are dedicated to mass marketing of multiple products.
Marketing is the action and effect of marketing (putting a product on sale or giving it the conditions and distribution channels for its sale). For example: “The North American company will begin marketing a new product in the coming days,” “The marketing of rice wine was a success,” “We have a good product, but we still failed in marketing.”
In this era of so much competitiveness, it is not unusual for a good product to go unnoticed by its potential buyers. This often occurs in the field of technology ; Whether they are computer components, such as graphics cards and hard or solid-state drives, video game consoles, televisions or tablet PCs, only those that are marketed properly will have the space they deserve in the market.
Buyers profile
It is possible to notice various subgroups within the large group of consumers of a particular industry , but fundamentally we can say that there are those who inform themselves daily about the news and closely follow their favorite companies, eagerly awaiting the next launches, and those who They passively wait for an advertisement to tell them what to buy, where and when. This last group is of particular interest to large companies when launching a product.
As the holidays approach, many companies prepare their aggressive advertising campaigns so that consumers are aware of their offers before deciding to spend their money. This time is usually one of the most decisive for the success of a new product, given that not even a global crisis can put an end to Christmas waste; the rest of the year, only few people have the money that is invested in December, and that is the reason why the strategies must be infallible .
As in other fields, one of the most common mistakes made by companies is to assume , in this case, that the public knows their products, that they are aware of their movements and that, when the time comes to choose, they will make a decision. for their articles. Presence in the media is essential for success in commerce; You cannot count on the good judgment of consumers, since many of them do not have very clear objectives or are not very demanding: if they need a television, then they buy it, regardless of what connectors it includes, how its contrast compares with that of the competition or what their maximum refreshment is.
Thanks to technology, marketing can be done remotely.
Various meanings of the idea of marketing
The notion of commercialization has different uses depending on the context. It is possible to associate marketing with distribution or logistics , which is responsible for physically delivering the product or service to the final consumer. The objective of marketing, in this sense, is to offer the product at the place and time in which the consumer wants to purchase it: “We had a problem with marketing since the transporters went on strike,” “We have been informed about some inconveniences in marketing in the north of the country.”
There are various ways to market a product. One of them can take place in stores , warehouses or markets , with the merchandise visible to the buyer. It is common for each product to present its price on a sign or label.
Distance selling and illegal operations
Marketing can also be carried out remotely, whether via the Internet ( e- commerce ), telephone or catalogue . In these cases, the most common thing is that payment for the purchase is made by credit card , since it is more convenient and faster than sending or handing over cash .
Illegal marketing is known as the sales process that is carried out outside the law (in informal or improvised stores, which do not pay taxes or offer guarantees to the buyer).