The billboard concept has several uses. It may be the poster or a set of posters that announces one or more events. For example: «Have you seen this week's movie listings yet? "I would like to enjoy some comedy," "The San Carlos Theater has not yet presented its summer billboard," "The local authorities want to reinforce the billboard of shows with free admission."
The structure that allows the posting of advertisements or posters is also called a billboard. It is a medium for the dissemination of messages of public interest: "I am looking for a job, I have already left my information on the university's billboard," "The company has a billboard next to the door so that employees can be notified about various matters of interest" , "The storm damaged the billboard next to the theater" .
It is common for billboards to be installed on public roads to present notices or advertisements . These spaces tend to be hotbeds of various types of vandalism, ranging from graffiti to the destruction of structures, something that in certain cities seems impossible to control. At the entrance to movie theaters, to cite one case, posters of the premieres are usually disseminated through a billboard.
Cinema is the context in which this term is most often used in everyday speech. The movies on display at a particular cinema, for example, are those that are currently being broadcast in its theaters, and this list can be found both on the Internet and in specialized newspapers or magazines, as well as in the company's own facilities.
The movie billboard fulfills at least two well-defined functions : on the one hand, it informs visitors (both in person and virtual or even readers of certain publications) about the films that are currently available; On the other hand, it also serves to promote the premieres that will take place in the following weeks.
This also leads us to think about the types of public that may consult the billboard, since there are many people who completely ignore it. Those who go to the movies only when one of their favorite movies is released usually look up the release dates from sources such as the Internet or newspapers and go to the movies knowing that they will be there for their enjoyment.
But not everyone has such a structured relationship with the seventh art, and that is where the usefulness of the billboard can be appreciated. Many people prefer to go with their intuition when choosing movies; For them, an attractive poster, an intriguing title or the names of their favorite actors can be enough reasons to go to the box office and buy a ticket .
With respect to premieres, both those who pass by a movie theater in the middle of a walk and those who go to see a specific film, finding out about the titles that will arrive in the coming weeks can represent enough stimulus to decide to return; A situation like this justifies the placement of posters and demonstrates the power of advertising, without which practically no market would be sustained.
In newspapers and magazines , the section where information is provided about shows and cultural activities, such as the premiere of a film or theater performances, is called a billboard: «We manage to have the information about our work published on the billboards of the main newspapers in the city" , "The editor asked me to be in charge of the show listings" , "The singer denounced censorship since he does not appear on the newspapers' listings" .