A boutique is a clothing or select item store that offers personalized attention.
A boutique is a store selling fashionable clothing or select items . The notion belongs to the French language but is also used in our language. The Royal Spanish Academy ( RAE ), in fact, includes the term in its dictionary.
Boutiques are generally small establishments that offer personalized attention . Those who go to a boutique are usually willing to pay somewhat high prices to access luxury or fashionable products . It is common that, in a city, several boutiques are concentrated in the same neighborhood, making the area a tourist place.
A clothing designer , for example, can open a boutique to offer her creations. In this case, the designer sells her products directly, without going to a distributor or another store . In the boutique you can also establish direct contact with your customers and even carry out wardrobe fittings.
boutique hotel
Different commercial ventures that are committed to personalized treatment and high quality are also often described as boutiques. A boutique hotel , in this framework, is a hotel establishment that has a few rooms and that offers luxurious amenities to its guests. These hotels do not usually belong to chains and are often run by their own owners.
It is a relatively young concept, since it was created in the 80s . The boutique hotel not only offers exclusive service , but also boasts a design worth admiring and also stands out for its location. Its emergence took place in New York City, and it was not until the late 1990s that this new style of hotel finally took shape.
A boutique hotel is characterized by the quality of its services and guest treatment.
Its characteristics
While international hotel chains seek uniformity in all their establishments, as if they were an army of soldiers who must follow the same orders, the boutique hotel wants to stand out, offer its own style and ensure that clients do not find Similar treatment anywhere else.
Regarding their location, it is normal for boutique hotels to be located in the commercial and dynamic neighborhoods of large cities, although this is not mandatory. The design and architecture is usually elegant, with frequent maintenance work so that its appearance is always impeccable. The use of themes is also common to give an even more defined character to the establishment.
Needless to say, the dedication put into the design of a boutique hotel is not only concentrated on the exterior of the building, but is reflected in every corner. Inside, it is common that between the decoration , the characteristics of the architecture and the clothing of its employees, a unique atmosphere is created, which helps define the personality of the establishment.
In a boutique hotel, the client is not a number or a mere component of the commercial relationship that is developed in order to obtain economic profits; The client must feel like a luxury guest, almost like a friend who is welcomed with open arms and must be made to feel at home, but better. The service must be specialized, based on individual needs and not on a series of packages that everyone receives and to which they are forced to adapt. It is not for nothing that it is said that only the most demanding opt for these hotels.
Boutique bookstore
Bookstores that offer antique, specialized or limited edition books, on the other hand, can be classified as boutique bookstores .
Like hotels, these establishments are not part of large groups , but are personal or family projects.