A blog is a type of website.
A blog is a website in the format of a log or personal diary . The contents are usually updated frequently and displayed in chronological order (from most recent to least recent). Readers, for their part, usually have the possibility of making comments on what is published.
Blogs generally encourage interactions . In addition to allowing readers to express themselves about the content, it is common for them to include links to other blogs or various online media. The blog authors can also respond to their readers' comments.
What is a blog
It can be said that a blog is an evolution of a personal paper diary . People, instead of writing their impressions on a sheet of paper, publish them on the website and share them with all Internet users. As a technology, the blog derives from forums that allowed “conversations” to be started, generating “threads” of messages on the same topic.
A blog can be used to share opinions or spread news . Sometimes they are independent sites, while there are also blogs that function as sections or annexes to the main website. Nowadays there are also blogs that resemble information portals, with news and journalistic articles.
Blog entries or articles are usually displayed in chronological order, from most recent to oldest.
Its use in the corporate sphere
More and more companies are encouraged to have a blog and include it on their website. This is because the aforementioned tool is considered to bring with it a wide list of advantages among which we can emphasize the following:
-Contributes to improving sales. And through it the company makes its products and services better known as well as the benefits they generate.
-In the same way, it must be indicated that having a blog helps the company in question to position itself better on the Internet.
-It is also a great tool for the company to publicize its achievements. That is, so that it can present everything from the recognition it achieves to the characteristics it possesses that give it a notable superiority over its rivals.
-The blog is a resource that allows the company in question to "advertise" and promote itself on the Internet 24 hours a day, 365 days a day.
-In this list of advantages, we should not overlook the fact that it is a great way for the company to make its clients or potential clients aware of the set of new features it introduces.
-Of course, it should not be overlooked that it allows us to show that it is a company in line with the times in which we live, attached to reality.
-There is also the fact that it serves to build customer loyalty.
Development of a blog
To develop a blog you do not need great technical knowledge. There are services like LiveJournal and Blogger that offer hosting and management of blogs for free.
It's also possible to sign up for services like WordPress , which provide blogging software , although said software must be hosted on a server.