In some contexts, audience and public are used synonymously.
The word audientia came to Spanish as audience , a concept that has several meanings. The idea of audience can refer to the spectators of a play, a concert or other event; to the viewers; or to listeners of a radio program.
For example: «The news program on channel 17 does not stop losing audience month after month» , «As soon as the singer came on stage, the audience gave him a standing ovation» , «We want to apologize to the audience since, due to technical problems, we cannot "We will be able to broadcast the game live."
Although the terms audience and public can function as synonyms when talking about the people who perform in a theatrical show, the former is usually used with respect to a particular group of people, such as those who have attended a play in a theater. defined date, while the second can serve to refer to the entire followers of an artist: «Last night I did not notice a very strong connection between the singer and the audience» , «This singer has a deep connection with her audience « .
Receivers of a message
At a general level, we speak of an audience with reference to the group formed by all the recipients of a message transmitted through a mass media . The measurement of the audience, reflected in an index known as rating , is very important on a commercial level: companies pay to advertise their products on the programs that have the highest ratings. Therefore, knowing audience data is essential for media outlets that must find advertisers to finance their operations.
This concept has gone through great changes in the last decade, as a consequence of what the world of show business and the entertainment industry have experienced since the arrival of the Internet into our lives. While in the early 90s a large percentage of people watched television several hours a day, this source of entertainment has remained in the shadows due to the countless possibilities that current technology offers us.
The group of recipients of a message transmitted by a mass media is called the audience.
Audience measurement
At that time, various methods were used to measure the audience of a television channel that today are obsolete and unnecessarily complicated, since the digitalization of the media allows companies to collect data related to the number of views of each program. , the geographical regions in which the views have been made and the profiles of the users, which may include their age, sex, occupation and even their personal tastes.
On the other hand, in an almost contradictory way with such advances, the loyalty that the public showed a few decades ago to their favorite programs and artists seems to have been diluted in pursuit of cold and fleeting relationships with the content recommended by others, with trends . If maintaining the audience levels of a program was already difficult in the past, today it has become a true odyssey, and for that reason long series are not common.
A type of act and a judicial process
A hearing is also the act that is carried out so that one or more people can present their position on a certain issue before the authorities: "Tomorrow I will have an audience with the mayor and I will ask for his support to solve the case of the murder of my son" , "Due to scheduling problems, the president will not attend the hearing with the victims of the fire: the vice president will attend in his place" , "If you have any concerns, I suggest that you ask my secretary for a hearing" .
In the field of law , finally, the hearing is a process that takes place before a court or a public entity for the resolution of a conflict or for the provision of evidence or testimony within the framework of a dispute .