Newspapers find a source of income in advertising.
An advertisement is a succession of words or symbols that allows something to be announced: that is, to make it known . Advertising , on the other hand, is that linked to advertising with a commercial purpose.
An advertisement , therefore, is a message that seeks to disseminate certain information with the aim of capturing the attention of potential clients, users, buyers or viewers. Said advertising can be carried out in various media and formats.
Advertisements in the media
Advertisements are usually the most important source of income for a media outlet . For advertisers, promoting a product or service through an advertisement means the possibility of reaching out to many people who could make a purchase or contract. That is why advertisers are willing to pay to publish their ads in the media.
Take the case of a cell phone (mobile) manufacturer that has just launched a new model . To publicize the novelty, he hires a company that creates three advertisements: one for a magazine, another for television, and the last for radio. In this way, the telephone manufacturer pays for space in those three media ( magazine , TV and radio ) and its advertisement begins to be shown and broadcast. Weeks later, many people who found out about the launch of the new product through the advertisement have already purchased the phone in question.
Depending on the medium where they are disseminated, advertisements have very varied characteristics. While in a printed medium everything must be captured in an image (with or without text), in radio the message must be understood when heard. On TV and the Internet , however, the options multiply since you can combine text, images and video.
Advertisements seek to attract attention.
Tips for creating advertising content
When writing or planning the content of an advertisement, we must take into account various factors, some of which have no direct relationship with what we want to disclose. For example, the first point is the target audience , that is, the group of people to whom we want to direct the message.
It is known that the same speech can only be effective in some areas, since the cultural characteristics of the recipient are key to its success ; For this reason, before thinking about the content of the advertisement we must clearly know who we will propose it to and what tools they have to understand it.
Having overcome this first point, it is time for the header , which must be attractive, specific and concise , so that in a few words we can capture the public's attention and make it clear that it is worth continuing reading or watching the content.
The credibility of an advertisement
Nobody likes to be fooled and in this day and age when we all access a lot of information through the Internet, almost everyone wants to know the details of their favorite products before buying them, instead of vague descriptions that seem to hide their weak points. . That is why it is important to list the most important characteristics of the product , and make it clear what distinguishes it from the alternatives offered on the market.
Similarly, it is important that the advertisement is credible ; History has proven on more than one occasion that the best-selling products are not always the most impressive on a technical level, but rather those that present the greatest number of satisfactory features to their consumers.
We should not be afraid of originality : a good advertisement should be daring, different, peculiar and ingenious . The only limit should be respect, both for the target audience and for other people. The more we work at this point, the more the message will spread .