An advertisement implies making something known.
Announcement is the act and consequence of announcing . This verb (announce), for its part, refers to making known some type of data or information .
For example: “The president surprised with his announcement about the tax reform,” “The hiring of the new reinforcement is already confirmed: the club will make the official announcement tomorrow,” “Without any prior announcement, the company closed its downtown branch.”
Importance of advertisements
The various State agencies, civil associations, commercial companies and other entities make frequent announcements to disseminate their news . In this way, when you want to inform the community of a fact, public announcements are made.
The mayor of a city, to cite one case, can call a press conference to announce the name of the town's new Secretary of Tourism. In a similar sense, a non-governmental organization can organize an event in a square to announce the search for volunteers for a campaign.
Advertisements may be referred to as advertisements.
The term in colloquial language
It is important to note that although this concept also takes place in everyday life, outside the corporate or government sphere, in popular language we do not usually use the term advertisement in this context, but we resort to others or even constructions that allow us to express the same in a less formal way.
For example, instead of saying "Carla has announced to us that she will move," we would probably use the verb tell or say "Carla has told us the news : she will move."
Advertisements in ancient texts
In ancient texts, especially those belonging to different religious beliefs, the meaning given to this term is "darker" than the current one, in that it acquires a nuance of omen , divination or prophecy .
The weight of the concept in these cases comes from its relationship with imminent events such as death or the arrival of a fatal plague, which a gifted person relates as a warning, so that others can prepare and face them.
Advertising or propaganda
The support that allows the transmission of a message for advertising purposes is also called an advertisement. In this case, advertisement is a term that is equivalent to advertising or, depending on the context, propaganda .
Newspapers and magazines often feature graphic advertisements from their sponsors: companies pay the media to promote their products and services in these advertisements. On television, advertisements are audiovisual , while on radio they are auditory . In digital publications, finally, there may be graphic, auditory, audiovisual or even interactive advertisements.
Advertisements have been necessary to support the media for decades, although the public does not always perceive their usefulness at first glance . Users often complain about this tactic, and there are currently several ways to circumvent it to go directly to the content. However, the people who are actually interested in the advertisements and decide to buy the products displayed in them are millions, and this monetary investment by companies is justified.
Nowadays it is very easy to publish ads to sell those items that we no longer use, to offer certain services such as private classes or specialized labor, or to rent a property. Thanks to the competition, there are many platforms for this purpose, which offer a basic free option. Users who wish to improve the positioning of their ads, on the other hand, must pay, although these are not exaggerated sums.
Similarly, an advertisement can be used to request a service, the repair of a product, or to search for a job or home. As can be seen, modernity has taken the meaning of the term advertisement to the limit, since in this case it does not seem so appropriate.