Movie posters are very popular.
The first thing we are going to do is determine the etymological origin of the term poster . In this sense, we have to establish that it is a word that derives from the French word “affiche”, which, in turn, emanates from the Latin word “affictum”, which can be translated as “attached to” or “fixed”. .
Poster is a term that refers to a poster . It is, therefore, a sheet of paper or other material on which there are texts or figures that are displayed for various purposes. For example: “They hung a poster on the school door to inform that there will be no classes tomorrow,” “The poster for Tarantino's new movie is very controversial,” “We have to go out and put up the posters to spread the word about the concert.”
The poster as a message
The notion of poster is used in Latin America , but not so much in Spain . Any printed material that transmits some type of visual message and that serves as an advertisement for the dissemination of certain information can be defined as a poster.
A poster, therefore, can be a sheet that promotes a product , a service or an event . In this case, the posters seek to attract the attention of potential consumers or clients to increase sales: “The company covered the city with posters to promote its new cola drink,” “Have you seen the circus poster?” The ticket for today's performance is offered with a 50% discount” , “The poster indicates that, if you contract the service before the end of the month, you will have three bonus months” .
In this sense, we also have to explain that poster is not only an image but that the same term is used to refer to the text that promotes a product, an event, a political party, a service...
A poster allows you to convey a message or disseminate information quickly and concisely.
Main features
This type of text must be stated that it has clear identifying characteristics that differentiate it from other documents:
• The objective is established to convince the person who reads it to buy the article, hire the service, attend an appointment or vote for a political group.
• It can be read quickly since it is a short text.
• However, it is very clear and also very concise.
• It must have a slogan that is direct and leaves the necessary mark.
• It will be accompanied by a graphic image that will be responsible for emphasizing and convincing even more.
• It must be written in simple language so that it can be understood by as many people as possible.
• It is important that it has a clearly hierarchical structure, where the most important thing is at the beginning.
• The poster should be presented with legible, eye-catching typography that attracts attention.
• It should be placed in public places so that it can be seen by a large number of people.
Posters can also be used in politics to disseminate the proposals of a party or to campaign for a candidate: “The opposition candidate assures, from his posters, that he will create three thousand jobs in one year” , “The Blue Party He reported that they sabotaged his posters,” “They posted a poster on the door of my house asking for support for the socialists.”