AdWords is a development of Google.
AdWords is a system developed by the American company Google , which consists of providing companies with the possibility of including their advertisements in the results of searches carried out by people on the Internet .
This is dynamic advertising : when a user searches for some type of information on Google , in addition to receiving the results corresponding to their search, they find advertising ads related to the data they searched for. These advertisements are managed through AdWords , which constitutes the most important source of income for Google .
AdWords usage example
Suppose a car manufacturer wants to spread a new model over the Internet . To do this, enter Google 's AdWords program, paying a certain amount of money every time someone clicks on your ad.
In this way, if a young person searches on Google for the phrase “new cars 0 km” , the search engine will display the advertisement managed through AdWords , since it considers that the user may be interested in said advertising.
Various statistics can be analyzed to monitor AdWords performance.
How AdSense works
AdWords ads are also displayed on websites that enter Google 's AdSense platform . Just as the company receives money from companies that advertise through AdWords , it rewards publishers who enter AdSense .
In this sense, we can highlight that people who have their own blog and who intend to make money with it take AdWords into account. What they do is nothing other than subscribing to the Google Adsense service. In this way, they select ads to appear in the different publications they make.
From this advertising, from the clicks and impressions and even from the purchases made through it, that person generates money that they can later withdraw and add to their bank account.
The aforementioned advertisements can be presented in the form of advertising banners, videos, images or simply text, which can be found both at the beginning and at the end of the page.
It is important to mention that the price to advertise through AdWords varies according to various calculations. Google judges the quality and relevance of the ad and holds auctions to determine which ads to display. In this way, an advertiser can pay from a few cents for each click on their advertising to more than a dozen dollars.
Advantages of AdWords
More and more companies or freelancers decide to advertise their products or services on the Internet using AdWords. They choose it as a tool because they consider that it brings with it a series of advantages over other options:
- It allows you to achieve a significant volume of traffic to the website.
- It gives the possibility of segmenting advertising very well.
- It is the best way so that, when faced with any search that a person performs with Google, the company or business appears in the first positions, which are the ones that the Internet user actually consults.
- It allows you to obtain results in a short period of time.
- The person who decides to use this system has absolute control and maximum information about their campaign.